Marketing pioneers like Apple, Southwest Airlines, and Kraft Foods have one important characteristic in common: creativity. Without a creative bent, your content marketing is just more white noise in a steady stream of subpar content.
Fortunately, a little inspiration can go a long way. From cola-imbibing polar bears to personalized “Share a Coke” viral content, Coca-Cola knows creativity. Jonathan Mildenhall, Coke’s VP of Global Advertising Strategy and Content Excellence, sat down with Michael Weiss at this year’s Content Marketing World and shared some great tips for fostering a more creative content marketing culture.Continue Reading