Author: Mark Schaefer

Mark Schaefer is a marketing consultant, college educator and author who blogs at {grow}. You can follow him on Twitter @markwschaefer.

By mark-schaefer published November 19, 2010

How to Use Micro-Content in Your Marketing Strategy

Are you interested in content marketing but are starved for time and resources? My suggestion: create micro-content.

Micro-content is different from creating content such white papers, case studies and blogs on your website. Instead, it’s content you post to blogs and other social networks. Like any content marketing strategy, this takes persistence , but it’s a flexible strategy that can be accomplished in as little as 15 minutes a day. Best of all, it can still drive inbound leads and business benefits to your company.Continue Reading

By mark-schaefer published October 21, 2010

How to Use the Social Web For Content Marketing (It’s About More Than Creating Content)

There is often talk about the connection between content and social media, and I don’t deny that these two things are inextricably linked. However, there is much more to the social web than content. To truly make connections, you need to be, well, social.Continue Reading