[Editor's note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content marketing blog posts we've seen from our CMI Consultants. Today's post originally appeared on Marcus Sheridan's website, The Sales Lion, on Oct. 17, 2012.]
As I sit in a plane and return home from what was another amazing Content Marketing Workshop experience I had with a Salt Lake City company yesterday, I wanted to discuss a subject that seems to vex so many businesses when it comes to establishing a blog and content marketing plan that not only work, but work fast in terms of building a company’s brand, increasing leads, and elevating sales.
The following system is one that I’ve been using over the last year, with tremendous results. It has been further refined with each client, including three that I’ve launched over the last 30 days. Although the system is best set up for companies with five or more employees (I’ve done this with companies from 5 to 200 employees thus far), the principles herein absolutely apply to “solopreneurs” and small partnerships as well.Continue Reading