Do you shrug when managers ask what impact your content efforts have on the bottom line? Are you tired of fighting about who does what with your content? Do you have too much content and need a better way to manage it all?
Sure, everyone knows that content is (or should be) a business asset. But how do you make it so – and prove it?
You might follow Intel’s example. In this article, I summarize what Intel’s digital-governance team has been up to these last two years and the stunning results it has reaped.Continue Reading