Content creation is a tricky beast. You may be given limited material to work with, yet you’re expected to constantly develop new content. The well goes dry sometimes, especially when you’ve written about the same topic three months in a row. So, how do you make sure your fountain of ideas never runs out?
The first thing you must do is expect to come up with new topics. When you’re weary of coming up with new ways of saying that Frank’s Floorng has the best deals in town, it’s easy to fall into the mindset that you won’t come up with any new ways to say it. That’s what we like to call a self-fulfilling prophecy. You can’t tell yourself you won’t be creative and then expect your mind to see through itself (!) and be creative. Approach your content development with an open mind and a willingness to find inspiration in random places.
Where might inspiring content ideas come from?