What if I told you the last three digital paid media campaigns that my company, lonelybrand, executed earned an average 31.92 percent conversion rate? (To be clear — we’re talking about the number of successful conversions divided by the total number of paid clicks.)
In a world where marketers are faced with abysmal conversion rates and polluted client or stakeholder expectations, such figures might seem virtually impossible.
But our 30-percent plus conversion figures are real. I’m going to share why all advertising and public relations agencies — and B2B brands in general — have a clean shot at earning the same results.