Must “content” come in written, video or podcast form? Consider the following . . .
I’m a raving fan of the Brains on Fire movement.
I was thrilled to be invited to participate in their Fire Sessions this year and, along with the other participants, was excited to find a copy of their new book, Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements, waiting for me.
I strongly believe it’s a must-read for marketers for so many reasons, but let’s look at one story in particular that really caught my eye (in Lesson #8) in regard to creating content for online communities. This story pertains to the Fiskateers – a movement that Fiskars, a 360-year-old company based in Finland, empowered its crafting/scrapbooking customers to ignite with their own passion:Continue Reading