If you ask writer Matthew Stibbe how to effectively manage your writing team, he would likely suggest an infinite pizza budget and plenty of space for them to wander and mutter to themselves. You really need more than a cabinet full of teas and comfortable chairs to support a content marketing team composed of internal and external contributors.
The typical content marketing team is anchored by strategists, who act as the masterminds of the operation, and a managing editor, who is the keeper of the editorial calendar and the superconductor of your publishing machine. At the heart of your team are your content creators. For most brands, these content creators are a mix of in-house writers – the folks deeply ingrained in your brand messaging – and external writers – the influencers and subject matter experts who broaden your content reach and credibility.Continue Reading