Author: Lisa Copeland

Lisa Copeland is a multichannel content strategy and content marketing consultant who has two main passions when it comes to content: creating amazing digital content experiences for brands and opportunities to work globally. She has developed content strategies and content marketing plans for a wide range of clients including financial, professional services, healthcare, education, nonprofit, fashion and telecommunications on both the client side and agency side. She is also certified in both usability (CUA) and user experience (CXA) by Human Factors International. You can contact Lisa through LinkedIn where you’ll find other industry articles she has written. Follow her on Twitter @LisaCCope.

By lisa-copeland published September 3, 2015

Data-Driven Content Strategy Meets Content Marketing [Essential Template]

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Content creation is not cheap. As content marketers, we may have brilliant ideas for content that meets the needs of customers and prospective customers, but ideas alone don’t convince stakeholders to invest. We need to back up our ideas with data. We need to show that our suggestions align with the needs of our target audience segments.

To make this effort easier, I have created a tool that does this aligning literally – across rows in a spreadsheet. I call it the multichannel content marketing planner. This planner provides an easy-to-use, easy-to-share place to capture the data and data-related insights that lead to a strategically solid content marketing plan.Continue Reading