Author: Lenox Powell

Lenox Powell is a content marketing strategist helping innovative medical device and technology companies position themselves as thought-leaders and trusted advisors in their industry through relevant, targeted copy. Lenox shares her advanced medical marketing insights in her blog and via her newsletter, The Innovative Marketer. Invite her to connect on LinkedIn and follow her on Twitter @LenoxPowell.

By lenoxpowell published March 17, 2011

Want Engaging Content? Answer These 3 Questions First

How do you know if your content is hitting the mark? Not only does it need to get you on your prospects’ radar, but it ultimately needs to compel them to engage with you. To keep things simple, I suggest B2B marketers focus on three questions.Continue Reading

By lenoxpowell published February 14, 2011

Content Cupid: 3 Ways to Ensure Your Copy Attracts Prospects

“Courtship consists in a number of quiet attentions, not so pointed as to alarm, nor so vague as not to be understood” ~ Laurence Sterne

Like courting a love interest, your content needs to show prospects you’re interested in more than just a quick sale. If you initiate conversation by talking about yourself and how great you are, you most likely won’t even get to a first date.

It is the same with your content. Bragging about your other business relationships, the size of your company, or the performance of your products will repel potential prospects away from you—not toward you.

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