Optimized and socialized online content is essential for reaching information-hungry, multi-tasking audiences that are bombarded with new messages every day. For brands to be prominent on the search and social web for their customers, they’ll need to understand the best of each discipline and how to put them together.
SEO can deliver content-rich answers to buyers at the moment of need, and social media can provide the means to connect and engage. Both rely on content to achieve success. Continue Reading