Are you ready to perform the research to determine the most successful content on specific topics? If so, there are tools that can help. We’re going to look at the metrics you will want to use and tools that will help you get them quickly to find the best pieces of content in your industry.
First, let’s define the two types of metrics you can use to determine the success of any piece of content:
- Buzz metrics – The easiest to find, they are the social-sharing metrics of a piece of content.
- Impact metrics – These are a little harder to find, but tell how well the content is performing beyond social shares.
Now, let’s look at the specific metrics more closely and which ones are the most important when researching content.Continue Reading