Tools are funny things. If you’re familiar with the problem you need to fix, and you understand how, when, and why to use each tool, they’re incredibly helpful. They save you time and money and help you do a truly professional-quality job. But if you just want to fill a big toolbox full of shiny new tools because you think it’s necessary for some vague reason, they’re a staggering waste of time and money.
Building a new content marketing team or large-scale initiative is like building anything else. If you want to do a professional job, you need professional tools and you need to know how to use them. You don’t need to start with every tool—just start with what makes the most sense for your team and go from there.