Content marketing agencies don’t try to compete with the full-service marketing agencies. They aren’t the be-everything-to-everyone resource, but they do offer unique value to a cross section of the business community that can benefit from an agency dedicated to content.
America is crazy about colleges. The United States is home to more than 4,000 accredited institutions of higher learning, ranging from two-year vocational schools to small liberal arts colleges to huge state universities.
All have the same goals: attracting high-quality students, recruiting great faculty and staff, encouraging alumni to make donations to support school programs, and building up the school’s brand recognition and reputation.
In order to stand out from their many competitors, it’s essential to focus on content marketing, making use of both traditional and digital strategies. Here are some effective tactics and outstanding examples of university content marketing. Continue Reading
When you’re looking at your business blog metrics, it’s always nice to see high traffic. But the number of visitors your site receives is just a small part of the picture. What’s even more important? Finding out whether your visitors are truly engaging with your content — and, even more importantly, if your site visitors are viable sales prospects.
Try these strategies for assessing whether your content marketing efforts are reaching the right audiences.