Author: Karola Karlson

Karola Karlson is the founder & author of Aggregate, the most upright blog about marketing, growth, and data. She’s also a contributor to marketing blogs like AdEspresso, HubSpot, and KlientBoost, and works as the Digital Marketing Manager at SaaS startup Scoro. Karola’s all about random cool ideas, growth marketing, and taking new marketing approaches on a test drive. Connect with her by visiting her blog or on Twitter @KarolaKarlson.

By karola-karlson published October 25, 2017

Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time

overwhelmed-facebook-advertising

Having a business relationship with Facebook is time consuming – there’s an update every few weeks, and it takes all your effort to keep up with the latest features.

Giving up on that relationship isn’t an option. With more than 79% of American internet users on Facebook, the platform holds the keys to your potential customers’ hearts.
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By karola-karlson published August 13, 2017

8 Ways Intelligent Marketers Use Artificial Intelligence

intelligent-marketers-artificial-intelligenceEvery day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge.

If this sounded a bit dramatic, great. It’s supposed to be to get your marketing team on its toes and prepared to embrace AI-powered marketing tools.

Artificially intelligent systems constantly work on the background of popular products and services such as Netflix, Amazon, and, naturally, Google. In the past few years, though, AI has paved its way deeper into marketing, helping brands to enhance every step of the customer journey. Moreover, tools previously available to enterprise level companies have become affordable and accessible to medium- and small-sized businesses.Continue Reading

By karola-karlson published March 8, 2017

9 Brilliant Tactics to Promote Your Blog Content on Facebook

promote-blog-content-facebook

There are countless ways to promote your blog content, but most of them are incredibly time-consuming. While reaching out to influencers or earning backlinks are both superior tactics, marketers rarely have the time to complete these tasks.

With Facebook Audience Network now reaching over 1 billion people every month, the social media platform is increasingly popular among marketers. And there’s a good reason for it: Facebook’s highly specific audience-targeting allows you to reach just the right people at the right time.Continue Reading