Author: Kane Jamison

Kane Jamison is the founder of Content Harmony, a content marketing agency based in Seattle, WA. Content Harmony helps eCommerce and software clients create targeted content marketing programs to build audiences, sales, traffic, and more. You can follow Kane on Twitter at @KaneJamison.

By kane-jamison published April 11, 2017

5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

questions-customer-support-buyer-personasIf you’re creating customer personas or adding more depth to existing personas, it’s important to involve people in the organization outside of just marketing or sales.

One approach I’ve used successfully is to ask the customer support team for help. Their daily interactions — and direct contact with customers — provide information that will help you better understand your audience and create content that actually helps.Continue Reading