Author: Justin Gray

Justin Gray is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com.

By justin-gray published August 2, 2012

Content Tips to Get Better Performance from Your Marketing Automation Software

bigstock-Email-Internet-Inbox-Flowers-S-10744151-383x230To most businesses, marketing automation software and content marketing make a powerful pair. But they will never reach their full potential until the content being used matches up specifically with what customers actually want to receive. Software alone can’t rejuvenate your marketing efforts, but neither can content. Here are three keys to making your content and your marketing automation software work together to give you the best results for your campaigns.Continue Reading