Author: Julie Wingerter

Julie Wingerter works in strategic partnerships at SnapApp, which has an interactive content creation platform that enables B2B marketers to improve ROI by up to 50% across all their existing demand gen programs. You can follow her on Twitter @JWingerter.

By julie-wingerter published September 6, 2015

5 Interactive Calls to Action That Prospects Can’t Resist

interactive-calls-to-action-cover

Are your marketing efforts falling a bit flat? Are open rates, click-through rates, and lead flow less than stellar? If you were 100% honest, would you click on your brand’s latest “download our new white paper” call to action?

For many marketers, the challenge isn’t just creating content – it’s making it remarkable. Prospects crave something different. You can pique their interest and curiosity with more compelling calls to action that offer something unique or unusual. Following up a unique CTA with an unusual piece of content is even more powerful.Continue Reading

By julie-wingerter published March 17, 2015

More Than Quizzes: 3 Types of Interactive Content That Drive Leads

interactive-content-drive-leads-cover

This post isn’t about quizzes. It’s not that we don’t live, love, and share quizzes. It’s that you already know they are wildly popular, hugely successful, and a must-do in your marketing plan. This piece focuses on interactive content beyond online test-taking.Continue Reading