Author: Julia McCoy

Julia McCoy is a serial content marketer, blogger, author, and entrepreneur. She started Express Writers at the age of 19 after teaching herself online writing, and today, her content agency has over 50 team members and thousands of worldwide clients. Julia hosts The Write Podcast and #ContentWritingChat, and is the bestselling author of So You Think You Can Write? The Definitive Guide to Successful Online Writing. Follow her on Twitter.

By julia-mccoy published December 13, 2017

How to Robot-Proof Your Job as a Content Creator

robot-proof-content-creationArtificial intelligence is all around us. As I shared in Content Creation Robots Are Here, billions of AI-created pieces of content are published yearly.

What does this mean for humans who create content? Are you in danger of losing a job?

Not quite. Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever.

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By julia-mccoy published November 12, 2017

Content Creation Robots Are Here [Examples]

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How much will the evolving landscape of AI impact content creation?

I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms. And, they are creating well-written, data-backed articles, he said.

I was surprised. I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I took a data-driven look at the reality.

How much has AI been implemented behind the scenes for content creation? And what does this technology cost?

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Now, let’s meet the writing AIs behind three leading publications.

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By julia-mccoy published October 22, 2017

9 Stats That Will Make You Want to Invest in Content Marketing

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Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. 

Content marketing has been moving at the speed of light in recent years.

Why?

Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Instead, they’re attracted to authenticity, transparency, and friendliness in a brand.

The advent of the internet and social media has a lot to do with this. These channels help consumers pick and choose exactly which brands they interact with. If people don’t want to see your ads, they’ll click away – it’s as simple as that.

Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy. @JuliaEMcCoy Click To Tweet

As such, marketers have discovered that they need to approach the consumer differently. We can’t serve up the same old ads anymore and expect results similar to 30 or 40 years ago. Instead, we must add value to consumers’ lives to make them want to give us the time of day.

Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response.

This approach – oh boy, does it work.

For some excellent proof, let these nine statistics do the rest of the talking. They really do speak for themselves. Prepare to persuade.

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By julia-mccoy published October 2, 2017

4 Strategies to Earn Natural, High-Quality Links for Your Content

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The process of “building links” has long been touted as the key to ranking in search engines. After all, studies about the relationship between external links and rankings have shown it’s nearly impossible to rank without them.

In fact, a Moz study of over 15,000 keywords found that 99.2% of all websites at the top of the rankings had at least one external link.

But, while obtaining links is still crucial to SEO, the way in which those links are obtained has shifted.

Link-building tactics through spammy emails, article submissions, and trading links are strategies of the past. Today, if you want to generate links, you’ve got to put in the work to earn them.

If you want to generate backlinks, you have to earn them, says @JuliaEMcCoy. #SEO Click To Tweet

How? Let’s dive in and find out.

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By julia-mccoy published March 27, 2017

Google’s Featured Snippets: How to Get Your Content to Appear

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 In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets.

The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward your site and can be an invaluable weapon for marketers.Continue Reading

By julia-mccoy published March 20, 2017

Why Does User Intent Matter So Much to Your SEO?

user-intent-seo

Once upon a time, search engines were robotic, mechanical, and mathematical.

However, Google’s algorithm standards have since become much more focused on what those searching for information really want.

As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your SEO. Continue Reading

By julia-mccoy published January 8, 2017

15+ Worthless Words to Cut to Improve Your Readers’ Experience

improve-readers-experience

Let’s be honest: Nobody likes flab, especially when it comes to content.

Few things are worse than coming across a chunk of copy stuffed with icky, flabby, worthless words that don’t need to be there. They’re distracting and alienating, and it drives your readers away. Continue Reading

By julia-mccoy published August 29, 2016

Why is Content Marketing Today’s Marketing? 10 Stats That Prove It

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Editor’s note: A new version of this post is now available because proving the value of content marketing continues to be necessary.

You’ve probably heard that content marketing is the wave of the future.

But do you know why?

While it’s true that content marketing is massively effective for nearly every company and industry on the globe, many marketers don’t understand why.Continue Reading

By julia-mccoy published April 18, 2016

A Nutshell Guide to Proper Keyword Research

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Keywords aren’t the end-all, be-all strategy (so to speak) in creating online content. If there’s one thing I’ve learned writing a myriad of content all over the web, it’s that you should think about your reader first and foremost. Otherwise, you won’t be creating the content necessary to stand out to your audience.

If you use keywords correctly, though, you use the voice of your customers and target audience. And keyword research allows you to target your message and stand out in your industry.Continue Reading

By julia-mccoy published January 10, 2016

Grow Your Pinterest Following: 5 Simple Steps for Brands 

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Pinterest is the fastest-growing social media platform in terms of user numbers. Compared to Facebook’s 6% member growth, Pinterest experienced a huge 57% jump in members in 2014 and many sources project that the site will hit 50 million active users by the end of this year.

However, according to our annual research, B2C marketers are more likely than B2B and nonprofit marketers to use Pinterest, but the majority of users in all groups don’t consider the platform to be effective.Continue Reading