Author: Juan Martinez

Juan Martinez is the Content Strategy Manager at Outbrain. His work has been published on Esquire.com, in Publishers Weekly, Direct Marketing News and CRM Magazine. Prior to working at Outbrain, Juan was the Senior Editor at Direct Marketing News. Juan holds a Master of Fine Arts degree in creative writing from Columbia University. He holds a BA in creative writing from Bard College. Follow him on Twitter at @jrobertmartinez.

By juan-martinez published May 24, 2012

Three Quick Steps for Turning Content into Conversations about Your Business

Turn content into conversions, CMIEstablishing a content marketing approach can be daunting. Even the largest brands with a generous supply of resources to commit to the process often struggle to determine the right method for generating and distributing content. So for small businesses with limited resources and staff, content marketing might seem like an unnecessary luxury.

However, content marketing can build brands, drive engagements and, ultimately, lead to vital conversions. For these reasons, no company — no matter how big or small — can afford to avoid to ignore its benefits.Continue Reading