Author: Jon Gelberg

Jon Gelberg is a Principal at The Dilenschneider Group. The Dilenschneider Group provides access to the finest communications professionals in the world, with experience in fields ranging from mergers and acquisitions and crisis communications to marketing, government affairs and international media. Educated at Brandeis University and Columbia University's School of Law, Gelberg’s eclectic resume includes stints as a sportswriter, media lawyer, e-commerce executive, digital marketer and stand-up comedian. Gelberg was also recognized as a finalist in the Visionary Brand Marketers category at the 2012 Orange Awards. Follow him on Twitter @jon_gelberg, or on LinkedIn.

By jon-gelberg published August 25, 2013

How Powerful Content Trumps the Myth of the Expert, Rock Star, or Guru

powerful content guruDo a search on LinkedIn and you’ll be shocked at how many brilliant people there are out there — or, at least, how many people who think enough of themselves to tell the world just how brilliant they are.

Looking for an “Expert?” LinkedIn’s got nearly 2 million of them. A “Guru?” My search came up with over 171,000 (some of which I’m willing to guess aren’t actual gurus). Need a “Rock Star?” LinkedIn’s got more than 22,000, including “rock star” sales reps and “rock star” real estate brokers. Want someone with “Genius” in his or her profile? Unless they happen to work for Apple, stay far, far away!

My point?

If you are going to present yourself as some kind of an expert or thought leader, you’d better be able to back it up with powerful content. The web has made it awfully easy to sniff out BS and, as many have learned, it has also made it easy to call out those who don’t quite live up to their billing.Continue Reading