I have a hypothesis that I tend to look at clocks when there is a pattern present. It always reads things like 11:11, 12:34, or 5:55. Happens all the time. I’ve told my wife this on more than one occasion. And every time I do… she tells me I am crazy. She thinks I look at the clock all the time but only remember — or point out — the times that a pattern is present. (This follows the same logic as people thinking they always choose the slowest line in the grocery store.)
Neither of these things reflects reality. These are examples of perception bias.
If you think honestly — really honestly — about how many times you are in line (at the grocery store, fast-food restaurant, gate at the ballpark, and so on) and how often your wait is actually longer than the people around you, the percentage simply isn’t that great. (This hasn’t stopped people from thinking they’re overwhelmed by Murphy’s Law and searching for pointers on how to avoid it.)
So now that I’ve seen the light on my clock theory, I have another hypothesis to share: People don’t hate marketing. Continue Reading