Author: John Hall

John Hall is the CEO and co-founder of Influence & Co., which helps companies’ position key individuals as industry influencers and thought leaders. Influence & Co. focuses on creating high-quality content that helps clients reach their target audiences online. Clients range from startups and fast-growing companies on the Inc. 500 to Fortune 500 companies.

By john-hall published June 15, 2015

How to Win Over Editors and Make Them Crave Your Content


Managing editors are a content marketer’s best friend. As the gatekeepers of influential publications, they can help content marketers reach large, engaged audiences through their own written words.

Fortunately for marketers, editors also have a soft spot for quality contributed content. In fact, my company, Influence & Co., surveyed 153 editors to get their take on contributed content, and 92% said they prefer articles from industry experts as opposed to journalists or other sources. They want content from people who speak their audience’s language and can provide expert insights culled from years in the trenches.Continue Reading

By john-hall published May 31, 2015

2 Things and 9 Tips That Brand Marketers Can Learn from Publications


American Express’ OPEN Forum stands out as a content marketing success story. By enlisting professional writers and focusing on quality, the OPEN Forum team turned its platform into a widely read site that has become one of the best client sources for American Express.

American Express followed the lead of traditional publishers – something all marketers could stand to learn. The best traditional publications are consumer-oriented, while brands often publish with a “me” mentality. When a business becomes so focused on sales numbers, it can quickly turn off audiences with sales- or spam-like content. Traditional media, on the other hand, builds engaged, loyal audiences that it can monetize. By following the lead of successful publications, brands can use some of those dollars to attract qualified clients.Continue Reading

By john-hall published May 11, 2015

How to Build a Knowledge Bank to Fuel Your Content Marketing Strategy


Many companies think they need to shield their knowledge from the outside world to stay competitive, and they’ll only exchange intel with paying customers. But business – and the relationships that drive it – doesn’t work this way anymore.

Sixty percent of people are inspired to seek a product after reading about it, and if you want to win these sales, you need to let your audience in on a few secrets.Continue Reading

By john-hall published June 21, 2012

How Not to Come Across as an Egomaniac When Building your Professional Brand

building your professional brand, CMIWe live in a world where image is everything. It’s common for people to base their decisions — on anything from candy bars to new cars — on appearance alone. That being said, there are good ways (and not-so-good ways) to make your personal brand stand out. Here are some guidelines for creating content that shines a positive light on your image, without coming off as overly self-serving. Content marketing is extremely influential for your brand, and if you come across as an egomaniac, you will be taking two steps back, rather than taking your brand to a new level.Continue Reading