Managing editors are a content marketer’s best friend. As the gatekeepers of influential publications, they can help content marketers reach large, engaged audiences through their own written words.
Fortunately for marketers, editors also have a soft spot for quality contributed content. In fact, my company, Influence & Co., surveyed 153 editors to get their take on contributed content, and 92% said they prefer articles from industry experts as opposed to journalists or other sources. They want content from people who speak their audience’s language and can provide expert insights culled from years in the trenches.Continue Reading