Pete Shemilt from the new UK blog Relevant and Valued created an interesting content marketing checklist that is worth a look. According to Pete, who created the checklist from a combination of our eBook and information from Client Path Marketing, “The framework can be used to explore which content marketing opportunities are most relevant for your organization and business.”
What I like about this new checklist is the ability to choose the most appropriate content marketing device depending on the goal, taking a more broad term like “lead generation” and using more concrete terms such as acquire, convert, retain, grow, recruit and amplify.
Ultimately, in this new age of uncertainty for marketers, testing and experimentation is key (as Pete suggests). Possibly more helpful in the future is to take a chart like this and offer degrees of tactical importance. For example, if your goal is retention, is a print magazine more powerful than website content, or even is the combination of both more powerful than any individual tactic? Does it depend on the type of customer, or specific market? These are the questions that have no concrete answers…and until we get some hard and fast research, testing may be are only answer.
- 16 Questions to Ask Before Launching a Content Marketing Project
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- 4 Content Marketing Essentials for Every Business
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