More and more, I’ve been running into businesses that are using Internet data to drive their content marketing efforts. What this means is that instead of an organization creating content for their websites in the form of text, audio or video, they are generating content by extracting information (data) accessible on the web.
Two excellent examples of this are Webbed Marketing and Hubspot. Webbed Marketing, an internet marketing company, created a very interesting tool on their website called the Webbed-O-Meter. The Webbed-O-Meter measures the amount of buzz your website is getting in the blogosphere by pulling in content from Yahoo! SiteExplorer,
and Google Groups.
Junta42 scored a not-too-pleasant 17.8 out of 100. According to the Webbed-O-Meter:
“A small hive, but a start. There are a handful of folks online that are Buzzing about this site. Interested in creating more Buzz? Contact Webbed Marketing and let us help you get people talking.”
Regardless of the score, I love the concept, and the idea of attracting customers by offering a unique data formula set that creates unique content.
Internet Marketing Software company, Hubspot, has created a similar type of data-driven tool called the Website Grader. Website Grader pulls information from around the web to generate a report that measures your website against all others graded with the service. Here are Junta42′s results for Website Grader:
“A website grade of 91 for www.junta42.com means that of the thousands of websites that have previously been submitted to the tool, our algorithm has calculated that this site scores higher than 91% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over a dozen different variables, including search engine data, website structure, approximate traffic, site performance, and others.”
I’ve personally used Website Grader for about six months, both for myself and for clients. It’s an incredibly helpful tool. Hubspot collects an email address every time you do the report (so they can send you a link to the final report). Since Hubspot has had my email they’ve notified me of their periodic educational webcasts. I’ve attended a few (which were both excellent), and have recently looked into purchasing their software package.
Now that’s what I call content marketing.
I don’t know if data-driven content will ultimately be the killer app, but it is definitely something that organizations need to consider as part of their total online content marketing and custom publishing program.
- 42 Content-Building Ways to Attract and Retain Buyers
- 16 Questions to Ask Before Launching a Content Marketing Project
- How Poor Marketing Kills Great Content
- Stop Shouting Features: 5 Tips To Create a Knowledge Marketing Program
- 4 Content Marketing Essentials for Every Business
>>If you liked this article, try Junta42 for more.