My last post was five days ago. That has been the longest stretch without blogging since I started this blog almost a year ago. Doesn’t feel good, but I guess I had good reason. New Orleans for the Custom Content Conference (launch of Junta42 Match as well as organizing the sponsors for the event), and then speaking in NYC for the Publishing Business Conference (thanks to Marcus Grimm from Nxtbook for proving it). Not to mention digging out of 26 inches of snow to get to the Big Easy.
I have about five blog posts loaded up and ready to go, but I just saw this article I wrote in DMNews about the importance of consistent content as it relates to direct marketing.
This is probably my favorite line:
The future of marketing is not about tempting [customers] or conning [customers] into buying more; it’s about communicating a message that says, “Regardless of whether you buy from me or not, you need this information. Enjoy!”
To direct marketers, that line might be sacrilegious, but I still love it.