Business marketers understand that creating relevant, valuable and compelling content is essential for their marketing efforts. That said, most still struggle with exactly how to do it, and how to walk the fine line between what is perceived as educational and what is pure marketing spin.
Well, that’s exactly why we’ve put together the "B2B Leaders in Content" breakfast in association with American Business Media. The breakfast panel in NYC on July 16th will include four cutting-edge marketers that will cover executing content programs from traditional print, to online content to social media. Here’s the panel (I’m moderating):
- Paul Dunay, Global Director of Integrated Marketing, BearingPoint
- Lynne Esparo, Senior Director of Corporate Marketing, Nuance Communications
- Cat Moriarty, Editor of Deliver Magazine, US Postal Service
- Martha Peterson, Managing Partner, Mediaedge:CIA
Here’s the key…most marketers know that to succeed in marketing today, you must be part of the conversation. Unfortunately, you won’t be part of that conversation unless you have something valuable to contribute. That’s why content is the core for tomorrow’s marketing programs.
This is a can’t miss event for any marketing, publishing and agency professional that understands the importance of corporate content and how to properly execute and market it. You will come away from this presentation with ideas that work.