Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

By joepulizzi published May 6, 2017

This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, we compare the newly buzzed-about Heineken ad to Pepsi’s debacle from a few weeks back – and conclude that they aren’t all that different. We also discuss ESPN’s decision to cut 100 on-air content creators, and explore The New York Times’ debut as a Snapchat Discover publisher. Our rants and raves feature AT&T’s home page and net neutrality, then we close the show with an example of the week from Pirelli tires.Continue Reading

By joepulizzi published April 29, 2017

This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning

bull-market-marketing-beginning

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, we discuss Google’s move to insert ad blocking features into the Chrome web experience, and what it might mean for the future of marketing and advertising. We also dig into some new research on the high demand for marketing skills, and explore executives’ love of long-form content. Our rants and raves cover content workflows and mission statements; then we wrap up with a content marketing gem from the early 20th century.Continue Reading

By joepulizzi published April 22, 2017

This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)

apple-buy-disney-someday

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, we discuss the rumor spreading through Wall Street that Apple will buy Disney. We also explore Netflix’s newest billion-dollar business model and six publishing trends Reuters says brands need to pay attention to. Our rants and raves include an overly harsh critique of brand studios and the need to question your choices; then we close the show with an example of the week from Mint.Continue Reading

By joepulizzi published April 15, 2017

This Week in Content Marketing: The New Content Business Model Awaits

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, we do a deep dive into the Pepsi ad fiasco and what might have been the reason for such a spectacular misstep, followed closely by an exploration of Dennis Publishing and how they’ve unlocked the only content business model that matters. Our rants and raves include advertising blinders and smartphone addiction; then we close the show with an example of the week from Farmer-Stockman Insurance.Continue Reading

By joepulizzi published April 8, 2017

This Week in Content Marketing: More Big Companies Investing in Original Content

PNR-companies-investing-orginal-contentPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I share some of the highlights from Intelligent Content Conference 2017. In particular, we touch on some important industry trends to keep an eye on, including big businesses (like Netflix and Arrow) that are increasing their investments in original content. Our rants and raves cover Netflix’s huge Hollywood appetite, and what it takes to make the move from content marketer to content strategist. Then we close the show with an example of the week from The Blues Kitchen.Continue Reading

By joepulizzi published April 1, 2017

This Week in Content Marketing: A&E Creates Content Blueprint for Brands

blueprint-for-brands-podcast

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I discuss why A&E’s publisher-driven model may be perfect for enterprise brands. In other news, both Twitter and Medium have come out with monetization strategies involving paid content; only time will tell if either one will work. Our rants and raves include mixing things up as part of your content strategy and LinkedIn’s advertising model; we close with an example of the week on Red Hat and OpenSource.com.Continue Reading

By joepulizzi published March 25, 2017

This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?

native-advertising-fail-brands-publishers

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans. We also explore some optimistic CMO research, and explain why technology and analytics will save the day. Our rants and raves cover simplification and measuring bodies, then we take on March Madness in our example of the week.Continue Reading

By joepulizzi published March 18, 2017

This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

doesn't-matter-call-content-marketing

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I discuss why publishing agencies are struggling with the creative services business model. We also explore print’s potential for targeting teens and tweens, and give our views on some new video research. Our rants and raves cover a book on America’s “most dangerous huckster” and deconstruct a definition-centric content debate; then we close the show with an example of the week from Abbott Labs.Continue Reading

By joepulizzi published March 11, 2017

This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG

martech-industry-team-up-fang-podcast

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I look at the ridiculous valuation of the Snap Inc. IPO — can it be sustained? And will advertisers buy in? We wonder whether media companies truly have a problem with trust, and debate whether their next big opportunity will lie in the hands of brands. Then, we discuss the MarTech industry and why its leaders need to unite to conquer Facebook, Amazon, and Google. We share rants and raves on BuzzFeed’s Tasty brand and McKinsey; then we wrap up with a spicy example of the week on Chili Klaus.Continue Reading

By joepulizzi published March 4, 2017

This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content

fake-news-branded-content

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

This week, Robert and I discuss The New York Times’ business model – and why its future could be very bright. We also explain how the fake news crisis could be creating an amazing opportunity for brands, and prepare for some big media company acquisitions by brands. Rants and raves include a Pixar training course on storytelling; then we close with an example of the week on John Yocum Beaty.Continue Reading