Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

By joepulizzi published July 9, 2017

Do You Know Your Why? Your Content Marketing Success Depends on It

content-marketers-what-doesnt-matter-why-lackingEditor’s note: You may have missed this article when we published it last year. We’re sharing it now because it’s a critical reminder of the key ingredient for any successful content marketing program.

After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded shortly before his death with the following commentary:

“Which would energize me (or anyone) more as a creative business professional?Continue Reading

By joepulizzi published July 8, 2017

This Week in Content Marketing: Could Digital Advertising Be Ready to Pop?

digital-advertising-ready-popPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders whether we can teach ourselves to be more curious. On the news front, we discuss the state of digital advertising based on reactions to this year’s Cannes Advertising Awards, and offer our strong opinions on yet another article that throws shade at the term “content marketing.” Our rants and raves include CPA Australia and why content creators are crazy; then we close the show with an artistic example of the week courtesy of Botticelli.Continue Reading

By joepulizzi published July 1, 2017

This Week in Content Marketing: Special Episode – How We Create Content

how-we-create-contentPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Kicking off our very special episode, Robert ponders the nature of personal style – and what happens when we start thinking outside of it. Then, Robert and I share details of our own personal working styles – how we write, manage our days, search for content ideas, create PowerPoint presentations, and much more. We also include some predictions for the last part of the year (including a Snapchat explosion at Cannes), then wrap up with an example of the week from Kawasaki.Continue Reading

By joepulizzi published June 24, 2017

This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing

NYT_email-next-best-thingPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders whether saying “I don’t” is a viable alternative to saying “no.” On the news front, we offer an overview of NerdWallet’s content-first approach, which has taken the company from zero to over $500 million in revenue, and outline how The New York Times is killing it in the email game by opening up new marketing opportunities that focus on retention and loyalty. Rants and raves include net neutrality and YouTube’s ad crisis; then we close the show with an example of the week from Mobil.Continue Reading

By joepulizzi published June 21, 2017

2017 Mid-Year Content Marketing Checkup

The months of mid-year-content-marketing-checkupJune and July are the perfect time to reflect on your content marketing strategy. What’s working? What isn’t? What needs to change going into the fall season?

As you complete your internal audit, here are some ideas and questions for consideration to help level up your program.Continue Reading

By joepulizzi published June 17, 2017

This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil?

google-ad-blocking-good-or-evilPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders finding meaning in the absurdities of our lives. On the news front, we debate whether Google’s new ad-blocking plan is a heaven-sent digital experience or a play that’s hell-bent on keeping the company’s monopoly in place? We also discuss the craft brewing industry’s fury over Anheuser-Busch’s purchase of an indie community forum. Our rants and raves include authenticity and licensing revenue; then we close the show with an example of the week from McKinsey Quarterly.
Continue Reading

By joepulizzi published June 10, 2017

This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing

mary-meeker-entire-slide-content-marketingPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders what happens when we wait to pursue our passions. On the news front, we dissect Mary Meeker’s Annual Internet Trends report, which finally gives content marketing a seat at the table, and discuss Amazon, Netflix, and Google’s ravenous appetite for content opportunities. Our rants and raves include No Wasted Opportunities; then we close the show with an example of the week from Land Rover.Continue Reading

By joepulizzi published June 6, 2017

The Future Model for Content Marketing and Media Are Identical

future-model-content-marketing-media-identicalA few months back I wrote about Cosmopolitan magazine in my letter for the CMI weekly newsletter (hey, don’t judge … this is for work).

In looking through its media kit, I saw that Cosmopolitan reaches a monthly audience of over 14 million women via the print magazine and over 50 million including digital channels. About 60% of the audience reads at least three out of every four issues, and when they do, it’s for an average of 75 minutes.Continue Reading

By joepulizzi published June 3, 2017

This Week in Content Marketing: Facebook Is Worth $400 Billion and Just Getting Started

facebook-worth-400-billion-getting-startedPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders whether our jobs are what we signed up for – and what we can do about it. On the news front, we review the top U.S. media trends, including what may be in store for local newspapers, television, and Facebook. We also explore Edison Research’s new findings on Facebook’s smartphone domination, and some current opportunities in podcasting. Our rants and raves include last-click attribution and Walkers Crisps; then we wrap up with an example of the week from Williams Sonoma.Continue Reading

By joepulizzi published May 27, 2017

This Week in Content Marketing: Don’t Just Publish Content; Monetize the Audience

dont-publish-content-monetize-audience

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. Continue Reading