Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

By joepulizzi published November 26, 2016

This Week in Content Marketing: What Does Fake News Mean for Content Marketing?

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this very special Thanksgiving episode of This Old Marketing, Robert and I meet up and discuss the big news of a partnership between MXM and C3, which sets the stage for an international content marketing mega-agency. Facebook continues to have problems with fake news, and we explore the potential impact on brands. Facebook also comes under fire for some big measurement issues in our rants and raves, then we dig into a meaty example of the week from Butterball.Continue Reading

By joepulizzi published November 21, 2016

Tackling Diversity in the Marketing World

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In December 2014, I was invited to give a keynote talk at a digital marketing event in Europe. There were 15 speakers. All white men.

When I realized that all the education and training was being provided by only white men, I actually became physically ill. Simply put, it felt wrong to be part of an event like this.

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By joepulizzi published November 19, 2016

This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I discuss what the IAB got right — and wrong — about its latest research on advertising growth. We also explore signs that WordPress and Medium are ready to battle for website turf and proof that blogs are getting longer and taking longer to write. Our rants and raves include an immersive live storytelling-and-performance mash-up and theories about the impending downfall of the press, then we wrap up with a gorgeous example of the week from Autodesk.

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By joepulizzi published November 16, 2016

With Maturity Comes Results for Australian Content Marketers [New Research]

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Content marketing success increases with experience — and now we have data to prove it.

Our new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends, produced in partnership with the Association for Data-Driven Marketing and Advertising and sponsored by LinkedIn Marketing Solutions, shows how organizations in the sophisticated/mature phase of content marketing differ from those in the early stages.Continue Reading

By joepulizzi published November 12, 2016

This Week in Content Marketing: Deep Content Insights After Three Years of Podcasting

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In our special three-year anniversary (and one millionth download) episode, Robert and I dig back into the archives and discuss what’s brought us success in our careers. We also share what we’ve seen work — and not work — in enterprises around the world when it comes to content marketing. Rants and raves include Forbes and Yahoo, then we wrap up with an example of the week: Chief Content Officer (CCO) magazine.Continue Reading

By joepulizzi published November 7, 2016

Does Successful Content Marketing Lead to Rising Stock Prices?

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As many of you know, Robert Rose and I have been recording the PNR (Pulizzi and Rose): This Old Marketing podcast every week for three years now. At the end of every episode, we cover a content marketing case study. Some of the case studies are just a few years old, while other examples are well over 100 years old.

A few weeks back, our amazing blog manager Lisa Dougherty told Robert and me that she’d been listening to the podcast as sort of a “stock screener” to find companies to invest in. And from that one email from Lisa, the PNR15 stock portfolio was created.Continue Reading

By joepulizzi published November 5, 2016

This Week in Content Marketing: Social Media Platforms Take More Victims

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

This week, Robert and I discuss Twitter’s decision to kill Vine and offer our thoughts on why brands and content creators should have seen this coming. We explore the growing trend of agencies launching print magazines, and praise IDG’s content creation model as one all brands should emulate. Rants and raves include an argument against starting a podcast and five ways to scare your boss into embracing content marketing; then we wrap up with an example of the week from Google.Continue Reading

By joepulizzi published November 2, 2016

Manufacturing Marketers See Content Marketing Breakthrough [Research]

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Last year, the results of our annual content marketing survey indicated that manufacturing marketers were stuck when it came to content marketing. Fewer than 20% said their organization was effective at content marketing or that they had a documented content marketing strategy. What a difference a year makes!

Let’s take a look at some of the reasons why manufacturers have made progress over the last year with content marketing, as reported in today’s release of Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America, sponsored by IEEE Engineering360 Media Solutions.Continue Reading

By joepulizzi published October 29, 2016

This Week in Content Marketing: Content + Audience for the Win

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I discuss the proposed merger of AT&T and Time Warner and what it might mean for marketers. We also take a look at how email is becoming more important than ever and dissect the latest APAC content marketing research. Our rants and raves include a new content book and our sympathies for poor, poor Mashable; then we wrap up with an example of the week from Pinsent Masons.Continue Reading

By joepulizzi published October 22, 2016

This Week in Content Marketing: Is Content Marketing Actually a Thing?

content-marketing-thing-podcast

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I discuss whether there’s truly a difference between marketing and content marketing and, if so, whether one works better than the other. In M&A news, Google Acquires FameBit, while more publishers are starting to search for new media business models. Rants and raves include a celebrity-tinged perspective on marketing engagement, and some missed opportunities by Hewlett-Packard; lastly, we explore why MassMutual is sending its Millennial-focused Society of Grownups initiative into an early retirement in our example of the week.Continue Reading