In this week’s episode, Robert and I discuss the implications of Twitter’s CEO resigning from the company, the social media channel’s strengths as a broadcast medium, and the possibility that it may be acquired by Google. We also ponder a set of predictions for digital’s “third wave” that actually make sense and the implications of Netflix’s savvy distribution deal for Brad Pitt’s new movie. In addition, Robert and I wax philosophical over Medium’s new direction, which puts a surprising amount of emphasis on an old-school form of communication – email. Rants and raves include hating on content marketing and an online retailer’s commitment to patiently grow an audience for its new content portal first – before attempting to monetize it. We wrap up the show with a #ThisOldMarketing example of the week from Brewing TV.Continue Reading
You’re an entrepreneur in a big company or a small company. You’re putting everything you have into marketing, your strategy, and selling your product or service. Unfortunately the ads aren’t working like they used to and prospects aren’t taking your calls. You aren’t the only one. We’re all struggling with this. The online world has taken notice of this trend and is shifting tactics.Continue Reading
I recently celebrated my eighth year as an entrepreneur. What an interesting road it has been.Continue Reading
In this week’s episode, Robert and I ponder how Facebook’s dominance in online advertising is likely to grow with the debut of Instant Articles, and take issue with one author’s glowing prediction that it will become the “Pangaea of publishing.” We also consider the News Reader Apple announced this week and how it will compete against Facebook. Honda shows us what happens when an organization launches a good idea, but then doesn’t support it, and pulls the plug too early. Finally, we discuss how The Onion handles sponsored content while maintaining its satirical brand voice. This week’s raves include a brilliant 12-year-old who launched a media empire, a creative job listing, and a book that contains excellent advice for marketers who want to be better storytellers. We wrap up the show with a #ThisOldMarketing example of the week from How To Cook That.Continue Reading
Starting a business practice with the content-first mentality is not easy. It will open you up for criticism. To combat this, you’ll have to develop some thicker skin.
Let me give you a personal example. It’s very difficult for me to receive any kind of criticism at all. It affects everything about me. I internalize it, and not always in a positive way. After last year’s Content Marketing World, I read all the reviews. Now, while most of the reviews, mind you, were glowingly positive, a few were negative (really negative). Really negative. They didn’t like the food. They couldn’t get into certain sessions. Some didn’t like Cleveland. I was in a bad state about this for days.Continue Reading
I started in the publishing industry in February 2000 at Penton Media. I learned what great storytelling was all about from my mentor, Jim McDermott. Jim constantly talked about the importance of “listening posts.” Listening posts are all about getting as much feedback from a variety of sources as possible so you can find the truth. Like any content-driven project, audience comes first.
Setting up listening posts is critical for all editors, journalists, reporters, and storytellers to make sure they truly know what is going on in the industry. For you, listening posts are critical so that you can identify your content tilt, and make sure it’s an opportunity for you to differentiate yourself. All of us need listening posts to truly discover our customers’ needs. The following are all means of getting feedback from customers – in effect, functioning as listening posts.Continue Reading
In this week’s episode, Robert and I announce that CMI has launched Content Inc., our new platform focused on the needs of entrepreneurs, business owners, and start-ups. Next, we dig into Mary Meeker’s annual technology trends report, which is full of amazing facts and opportunities; we touch on developments in mobile, enterprise software, and millennials’ growing influence. After a discussion of how start-ups can use content marketing, we explain how brands should respond to Google’s new “Phantom” update, and why claims about advertising automation technology are highly overrated. Raves include a savvy job seeker who used engaging content to land her dream gig and the strategy Traveler’s Insurance is using to grow a killer content team. We wrap up the show with this week’s #ThisOldMarketing example from Band-Aid.Continue Reading
It’s hard to believe that I’m coming up on eight years as an entrepreneur. As we’ve grown at CMI, I’ve leaned on many critical resources and I keep them pinned to my office wall — such as Mark Fletcher’s 15 Startup Commandments, Dharmesh Shah’s Startup Triplets, and Fast Company’s 10 Common Mistakes Startups Make.
Although it’s hard to clearly identify what success factors have been the most critical during our journey on “the road less traveled,” here are the ones that I believe have made the most impact on me, on our company, on our amazing employees, and — most of all — on our valued customers.Continue Reading