When I first started in the publishing industry, it was expensive to build an audience. Developing a digital content management system cost tens of thousands of dollars. Finding magazine subscribers involved hardcore telemarketing. Distributing the content through the postal service oftentimes ate into leftover profits.
Today, all those barriers are gone. The technology costs of producing content are slim to none. Finding an audience is less about recruiting subscribers and more about being found through inherently helpful and interesting content. Simply put, anyone, anywhere can build a publishing powerhouse.Continue Reading