Disclaimer: This is one of those “inside baseball” posts. It is also devoid of any helpful how-to information (as we’ve become known for at CMI). I wrote this post because I believe it needs to be said. So there.
Update 11/7/2014 - I had a wonderful chat with the writer from the Wall Street Journal this morning regarding clarification on content marketing versus native advertising. Just wanted to commend her on following through to try to clarify her definition of content marketing.
Warning … rant alert!Continue Reading