In this week’s edition, Robert and I talk about a “content marketing is dead” post, a big announcement about Kevin Spacey, and the Netflix big data model. Robert raves about three amazing new story-based commercials, and I share my This Old Marketing example of the week: JELL-O.Continue Reading
In this week’s edition, Joe and Robert ponder what our world would be like without any advertising, review a few amazing articles about the film Anchorman 2, and discuss content marketing lessons that brands can learn from the legend of Ron Burgundy. Continue Reading
In this edition of the PNR: This Old Marketing podcast, Joe and Robert ditch the script altogether and focus on what is most likely to happen in and around the content marketing industry in 2014. Predictions include which company will be buying media companies in the next year, as well as how we will see mature organizations adapt to the content marketing function. Continue Reading
In this edition of the PNR: This Old Marketing podcast, Joe and Robert discuss the latest content promotion research from Outbrain; share some of their thoughts on a News Corp interview on content publishers‘ biggest competition — and a missing piece of the puzzle; and go into detail about Red Bull’s own media company, Red Bull Media House. Continue Reading
Interest in content marketing is growing in the venture capitalist community, but are other marketing-focused organizations starting to strain under the weight of competition from owned media strategies? Read on for our view of these, and other, key content industry issues that took shape this week.Continue Reading
That’s one of the key findings included in Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. This is our second annual UK report, produced in partnership with the UK Direct Marketing Association (DMA). Continue Reading
Our new podcast debuts this week – PNR (Pulizzi and Rose) with This Old Marketing.
Combined, Robert Rose and I have spoken on hundreds of podcasts; but this time, we’ve decided to go out on our own, adding PNR to Content Marketing Institute’s list of high-quality content marketing programming.Continue Reading