Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Joe's latest book is Epic Content Marketing (McGraw-Hill). If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

By joepulizzi published January 18, 2014

Will Native Advertising Ultimately Become the Norm?

pnr-this old marketing logoPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s edition, Robert and I talk about what the future of content will look like when a trillion devices start talking to each other. I also explore the latest news on native advertising and the insane growth projected for this technique in 2014, while Robert discusses his thoughts on how marketers are overcomplicating technology. And in this week’s This Old Marketing example, we salute the integrated content strategy of a heroic American brand: G.I. Joe.Continue Reading

By joepulizzi published January 11, 2014

Content Marketing: Dead Already?

pnr-this old marketing logoPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s edition, Robert and I talk about a “content marketing is dead” post, a big announcement about Kevin Spacey, and the Netflix big data model. Robert raves about three amazing new story-based commercials, and I share my This Old Marketing example of the week: JELL-O.Continue Reading

By joepulizzi published January 4, 2014

What You Can Learn About Content Marketing from ‘Anchorman’

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

pnr-this old marketing logoIn this week’s edition, Joe and Robert ponder what our world would be like without any advertising, review a few amazing articles about the film Anchorman 2, and discuss content marketing lessons that brands can learn from the legend of Ron Burgundy. Continue Reading

By joepulizzi published December 28, 2013

The 2014 Content Marketing Predictions PNR Episode: Google to Buy Yahoo!?

pnr-this old marketing logoPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this edition of the PNR: This Old Marketing podcast, Joe and Robert ditch the script altogether and focus on what is most likely to happen in and around the content marketing industry in 2014. Predictions include which company will be buying media companies in the next year, as well as how we will see mature organizations adapt to the content marketing function. Continue Reading

By joepulizzi published December 21, 2013

Brands Compete with Publishers; the Rise of the Content Marketing Agency

pnr-this old marketing logoPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this edition of the PNR: This Old Marketing podcast, Joe and Robert discuss the latest content promotion research from Outbrain; share some of their thoughts on a News Corp interview on content publishers‘ biggest competition — and a missing piece of the puzzle; and go into detail about Red Bull’s own media company, Red Bull Media House. Continue Reading

By joepulizzi published December 16, 2013

50 Content Marketing Predictions for 2014

50 content marketing predictionsAs the longest running content marketing predictions source on the planet (I’m not kidding), I’m proud to announce our 2014 Content Marketing Predictions eBook. (For the record, you can also view our forecasts for 2009201020112012 and 2013).Continue Reading

By joepulizzi published December 14, 2013

Clear Evidence that Content Marketing is a Force to Be Reckoned With

pnr-this old marketing logoInterest in content marketing is growing in the venture capitalist community, but are other marketing-focused organizations starting to strain under the weight of competition from owned media strategies? Read on for our view of these, and other, key content industry issues that took shape this week.Continue Reading

By joepulizzi published December 10, 2013

Research: UK Content Marketers Are Confident, Lack Strategy

content marketing in the ukAmong the marketers we’ve surveyed across three continents, those based in the United Kingdom rate themselves highest in terms of content marketing effectiveness.

That’s one of the key findings included in Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. This is our second annual UK report, produced in partnership with the UK Direct Marketing Association (DMA). Continue Reading

By joepulizzi published December 7, 2013

Brand Journalism Expands, Content Marketing Spending Rises

pnr-this old marketing logoWelcome  to this week’s episode of PNR: This Old Marketing with Joe Pulizzi and Robert Rose, which can now be found on both iTunes and Stitcher.Continue Reading

By joepulizzi published November 30, 2013

Native Advertising and the Debate on Content Marketing as Journalism

pnr-this old marketing logoPNR: This Old Marketing with Joe Pulizzi and Robert Rose can now be found on both iTunes and Stitcher.Continue Reading