As regular CMI readers know, nearly all of our posts are originals. Yet, sometimes when we find a diamond in the rough that adds to the conversation on content marketing, we will repurpose someone else’s post.
Well, I had the opportunity a few days ago to read this post courtesy of Doug Kessler at Velocity Partners (UK). Frankly, this post is a keeper. All of the issues that marketers and business owners bring up about the term and practice of content marketing are covered by Doug in this piece. This is exactly the type of content that is going to continue to push us forward as an industry. Doug: My sincere thanks.
Enjoy the post! — Joe Pulizzi, Founder, Content Marketing Institute