In the run-up to Content Marketing World, I’ve had the opportunity to chat with a number of enterprise marketers who will be speaking at and attending the event. Though some experts have been saying the practice of content marketing has reached its peak, from these conversations, it’s become clear to me that we have only just begun to explore our discipline’s potential.Continue Reading
For once, I’m not here to talk about content publishing. Instead, I’d like to talk about the sheer kindness of others.
On Monday, August 12, CMI Golf for Autism held its seventh annual event in Elyria, Ohio — the same exact location where the Easter Seals (then called the National Society for Crippled Children) was founded in 1919. The proceeds from this charity event are earmarked specifically for families of children with autism who cannot afford the speech therapy services they need. To date, through the kindness and generosity of our supporters and participants over the past seven years, total donations from Golf for Autism to Easter Seals of Northern Ohio have surpassed the $100,000 mark.Continue Reading
“Rock and roll is noisy in a good way; marketing is noisy in a bad way. How can you break through the immense din that is modern marketing?”
Jay Baer asks (and later answers) this immensely critical question in the new eBook, 36 Content Marketers Who Rock.
The eBook, created by TopRank Online and CMI, provides useful tips from 36 content marketers who rock, all of whom are speaking at Content Marketing World 2013. Inside, you’ll find helpful industry insights, and more than a few of the secrets of content marketing success, as shared by evangelists like Ardath Albee, Ann Handley, and Doug Kessler, as well as prominent brands like Intel (Pam Didner), Coca-Cola (Jonathan Mildenhall), and REI (Paolo Mottola).Continue Reading
A few weeks back, I sat through a “content marketing” presentation, where the presenter showed a number of case studies and talked about how the brands were leveraging the power of content marketing to grow their businesses.
Unfortunately, none of the examples were actually content marketing.
CMI’s Chief Strategist Robert Rose calls these so-called examples “clever advertising.” In short, many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media.Continue Reading
Disney, Allstate Insurance, American Airlines, ExactTarget, Google, Scholastic, Inc., and University of Phoenix are just a few of the brands to receive honors from the 2013 Content Marketing Awards — the largest awards program in North America that recognizes those who create content for organizations.
With more than 800 entries submitted, there was certainly an abundance of brilliant work from around the globe to choose from. Most prominent among the winning entries were the Gold Award recipients in the “All Star” categories (so named because these efforts are the most essential in the content marketing industry). Continue Reading
Every day, we run a new post on content marketing on the CMI blog. And in almost all of them, we discuss why you need content marketing, or how to increase your content success.
Obviously, we’re committed to the belief that a strategic content marketing plan provides significant benefits to marketers. Yet, I’ve spoken with some marketers who tell me they have no use for content marketing — and I absolutely agree with them!Continue Reading
If you are a regular reader of the CMI blog, you know that we rarely promote our products and services within the content itself — we take the art and science of content marketing seriously, and do our best to practice what we preach.
That said, I am incredibly jazzed about Content Marketing World 2013, and I truly believe it will be the single greatest in-person event in content marketing history. Yes, I’m biased… but we’ve put so much of our hearts and souls into this event, it’s hard to hide my enthusiasm.Continue Reading
“We have met the enemy, and he is us.” —Pogo (by Walt Kelly)
Don’t get me wrong: Content marketing can be extremely complex. But in my opinion, there should be no doubt that marketers themselves are to blame for most of the problems they encounter.
I just finished reading “Ctrl Alt Delete,” the new business book from Mitch Joel (Mitch was a keynote speaker at last year’s Content Marketing World, and is keynoting the Content Marketing World Financial Summit this September in Cleveland). Simply put, this is one of the best marketing, business, and motivational books I’ve read in quite some time.
Throughout the entire book, Mitch offers dozens of thoughts and ideas that have direct impact on what we do in content marketing. Here are six of the ones that made the biggest impact on me, and some of my own interpretations:Continue Reading
“Your idea isn’t new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more.” —Mark Fletcher, Founder of Bloglines.com.
One of the benefits of my work is that I get to travel around the world to meet with fascinating people who have amazing ideas. Much of my speeches and my writings on content marketing are filled with the thoughts of others. Here are eight of my favorite content ideas that I’ve stolen. I’m sharing them with you in the hopes that they will help you as much as they’ve helped me.Continue Reading