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Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

Content Marketing World / Editor's Recommendation / Industry News and Trends / Influential Content Marketers
By joepulizzi published March 2, 2013

6 Ways the Content Marketing Backlash is Getting it Wrong

content marketing backlashAs regular CMI readers know, nearly all of our posts are originals. Yet, sometimes when we find a diamond in the rough that adds to the conversation on content marketing, we will repurpose someone else’s post.

Well, I had the opportunity a few days ago to read this post courtesy of Doug Kessler at Velocity Partners (UK). Frankly, this post is a keeper. All of the issues that marketers and business owners bring up about the term and practice of content marketing are covered by Doug in this piece. This is exactly the type of content that is going to continue to push us forward as an industry. Doug: My sincere thanks.

Enjoy the post!  — Joe Pulizzi, Founder, Content Marketing Institute

 

Content Marketing Research / Content Marketing World
By joepulizzi published February 25, 2013

Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends [Research Report]

content-marketing-australia-research-reportThe Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) have teamed up to produce Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends. For the last three years, CMI has produced North American research, and we are excited to add Australia to the mix.Continue Reading

Branding / Company News / Content Ideas
By joepulizzi published February 23, 2013

7 Ways to Dominate Your Media Competitor Through Content Marketing

I’ve been a publisher for 13 years now. Today, I spend my time teaching brands how to become publishers.

I love publishing and have a number of close friends who now run mini-publishing empires in industries that range from mechanical systems to design engineering to convenience stores. Continue Reading

Content Ideas / Content Planning / Getting Started
By joepulizzi published February 16, 2013

Content Marketing: Why You Should Buy Value Instead of Leasing It

content-marketing-buying-valueThe CMI team is in the middle of working on a video about content marketing and one of the key phrases we are using is, “Why lease when you can buy?”Continue Reading

Company News / Content Ideas
By joepulizzi published February 9, 2013

Content Marketing: The Fallacy that More Content is Better

content-marketing-better-not-moreEverywhere I go, I find marketers who are challenged with creating more content. More blog posts, more eBooks, more videos, more podcasts… more, more, more. Even our latest content marketing research found that the number one challenge for business marketers is producing enough content.

I’m done with more.Continue Reading

Content Marketing Checklists
By joepulizzi published February 2, 2013

24 Top Content Marketing Questions Answered in Less than 140 Characters

content marketing questions-140 charactersSometimes, I want quick answers. Don’t give me the whole explanation… just give me an answer and get me on my way.

In that spirit, I put together a list of the top content marketing questions I receive on an ongoing basis, and briefly answered them in (around) 140 characters.Continue Reading

Industry News and Trends
By joepulizzi published January 26, 2013

4 Reasons Why Content Marketing is Scaring the Pants Off Media Companies

Advertising media business diagramI participated in an interview by Jeffrey Davis from Original9 last week and was asked this question for the first time ever:

“When will B2B marketers take their content programs to Pulitzer, NMA, Oscar level?”Continue Reading

Content Marketing Research
By joepulizzi published January 19, 2013

A Consumer Content Marketing Conundrum: More or Less Content from Brands?

Content Marketing Conundrum | Marketers from MarsAccording to the latest content marketing research from the Content Marketing Institute and MarketingProfs, brands are significantly increasing their investments in content creation and distribution. At the same time, the most recent research from ExactTarget says that consumers don’t want content from brands.

Say what?

You read that right… but did you, really?Continue Reading

Industry News and Trends
By joepulizzi published January 12, 2013

3 Critical Content Marketing Trends that Signal Big Industry Changes Ahead

Critical Content Marketing TrendsRight now, the content marketing industry, well over 100 years old, is going through as much change as we have ever seen.

The biggest reason, outside of the fragmentation of media, is that the barriers to entry have been obliterated. Continue Reading

Print
By joepulizzi published January 5, 2013

Print Is Not Dead! Why Your Company Needs a Book and 8 Tips to Make it Happen

Recently, I had the pleasure of being interviewed by John Dumas from EntrepreneurOnFire. During the interview with John, I talked a bit about the two most important activities that helped us launch and grow into what is now the Content Marketing Institute: a blog and a book.Continue Reading