Content shock. If you follow the content marketing space, it’s a term you have likely come across recently as a result of Mark Schaefer’s blog post, Content Shock: Why Content Marketing is Not a Sustainable Strategy. While there has been much written in response (Robert Rose and I even discussed it in a recent podcast), there was one rebuttal that blew me away because it was so well thought-out and well-stated: Six Reasons There Will Be No Content Shock.
I asked the author, Shel Holtz, if we could republish his post on CMI, as I think it’s exactly the kind of conversation we need to have to move the industry forward. Shel, you have my sincere appreciation of your thoughtful commentary on this topic. — Joe PulizziContinue Reading