Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

By joepulizzi published October 7, 2017

This Week in Content Marketing: Google and Amazon Prepare for Internet War

google-amazon-internet-warPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders the nature of our personal power – and how we should choose to wield it. In the news, we discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. Our rants and raves include Time’s new membership model and Nielsen ratings; then we wrap up with an example of the week on the Chagrin Falls Film Festival.

Continue Reading

By joepulizzi published September 30, 2017

This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon

mayo-clinic-voice-search-amazon
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders the nature of choosing and pursuing your true talent. In the news, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic finds a way to dominate Alexa’s voice search results. Our rants and raves cover predictive analytics; then we close the show with a This Old Marketing example that’s full of Fluff.
Continue Reading

By joepulizzi published September 23, 2017

This Week in Content Marketing: Advertising Groups Loathe Apple’s New Browser Policy

apple-new-browser-policy
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders the nature of risk. In the news, we discuss Apple’s new browser settings that have the advertising associations crying wolf. Google kills its “first click free” setting for all pay walls, and Rolling Stone gets put up for sale. Our rants and raves include the fall of bundled television and the Ohio Lottery; then we close the show with an example of the week from Fearless Girl.

Continue Reading

By joepulizzi published September 20, 2017

Content Marketing Trends to Watch for 2018

content-marketing-trends-2018

About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond. Most enterprises are still working through creation of a true, living content marketing strategy for their organizations. Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows.

But some truly interesting events have occurred over the past few months that, I believe, begin to speak to the evolution of the content marketing practice itself.

Continue Reading

By joepulizzi published September 16, 2017

This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up

this-old-marketing-episode-200PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

For our very special 200th episode, Robert ponders what it means to experience gratitude. We start off the show with some clips from the past – and our thoughts on how we managed to make it this far (we really can’t believe it). Next, we focus on the orange-filled week that was Content Marketing World, and all its joyful and audience-building activities. In other news, we review the latest CMO trend findings and Facebook’s billion-dollar push into original content. Our rants and raves include Facebook metrics, Equifax, and how M&A is getting real; then we close the show with an example of the week on the Rock Island Line.

Continue Reading

By joepulizzi published September 14, 2017

8 Big Questions From Content Marketing World to Ask Year Round

CMI_8CMWQuestions-01Let’s think more like George Lucas.

In 1973, he wanted to make a sci-fi movie, but Hollywood studios weren’t big fans of science fiction.

So George negotiated a deal with 20th Century Fox to forgo up-front payment for his services on Star Wars. In exchange, he retained the sequel rights (and eventually merchandising rights).

George didn’t make the deal because he believed he would make millions (or billions as was the eventual case). He made the deal because he wanted to create the movies he wanted to make. He didn’t want them to get lost in “development.”

Continue Reading

By joepulizzi published September 9, 2017

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

optimizing-ad-tech-waste-time

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

In this pre-Content Marketing World episode, Robert muses on time and the waypoints we choose to mark it. In the news, we discuss the possibility of Google buying Marketo, and why the big money will continue to go to marketing tech rather than advertising tech. Trade Desk tries to fight the ad fraud battle, which we believe is one big waste of time. Our rants and raves include Rob Scallon and Taylor Swift; then we wrap up with an example of the week on Warsaw, Indiana.

Continue Reading

By joepulizzi published September 2, 2017

This Week in Content Marketing: Advertising Industry Prepares for Plummet

PNR_Episode198-01

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert muses on inventing our best possible villain. In the news, we discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than just a cyclical blip. In addition, Google begins to reimburse clients and agencies for ad fraud, the Washington Post adds artificial intelligence to native, and Goop gets leveled by Truth in Advertising. Our rants and raves include Australia (yes, the entire continent) and U-Haul; then we close the show with an example of the week from CTO Advisor.

Download this week’s PNR: This Old Marketing podcast

Continue Reading

By joepulizzi published August 26, 2017

This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?

apple-go-wrong-investment

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert muses on inventing our own traditions. In the news, we cover Apple’s $1 billion investment in original content, the rise and fall of fidget spinners, and newsjackers on the eclipse. Our deep dives explore whether it’s Facebook that’s failing or the research behind it, and if publishers realize how much their business model is actually changing. Our rants and raves include Zillow’s book on real estate and Harvard Business Review; then we wrap up with an example of the week on AAHA Magazine.

Download this week’s PNR: This Old Marketing podcast

Continue Reading

By joepulizzi published August 19, 2017

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

war-over-content

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders whether to learn to be big or accept that you’d rather stay small. In the news, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Meanwhile, Disney decides to pull its films off Netflix, and Google may still buy Snap. We dive into discussions on how Quartz is delivering real results for branded content and why email subscription has never been more important. Rants and raves include Deadpool and Time Inc.; then we wrap up the show with an example of the week on J. Walter Thompson.

Download this week’s PNR: This Old Marketing podcast

Continue Reading