Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Joe's latest book is Epic Content Marketing (McGraw-Hill). If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

By joepulizzi published November 8, 2014

This Week in Content Marketing: Is There a Crisis in Content Marketing?

pnr logo

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

Continue Reading

By joepulizzi published November 6, 2014

Hey WSJ – Content Marketing Is NOT Native Advertising

14629100863_919cd54697_oDisclaimer: This is one of those “inside baseball” posts. It is also devoid of any helpful how-to information (as we’ve become known for at CMI). I wrote this post because I believe it needs to be said. So there.

Update 11/7/2014 - I had a wonderful chat with the writer from the Wall Street Journal this morning regarding clarification on content marketing versus native advertising.  Just wanted to commend her on following through to try to clarify her definition of content marketing. 

Warning … rant alert!Continue Reading

By joepulizzi published November 5, 2014

15 Things We Learned About Nonprofit Content Marketers [New Research]

2015_Nonprof_CoverIn recent weeks, we released our 2015 B2B and B2C Content Marketing Benchmarks, Budgets, and Trends, North America reports: the first rounds of findings from our annual content marketing survey. Now, for the second year, we’ll take a look at the content marketing practices of nonprofit professionals. In Nonprofit Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, created in partnership with Blackbaud and sponsored by FusionSpark Media, we present some truly exciting findings about this segment of marketers. Most notably, it’s been great to see how nonprofit marketers have grown in their use of content marketing, and are driving efficiency and making progress using the resources (even if limited) they have.Continue Reading

By joepulizzi published November 1, 2014

This Week in Content Marketing: A Scary Attempt at Defining Content Marketing

pnr logo PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I open Pandora’s Box of content marketing definitions and ponder if publishers can succeed with time-based metrics. We give some love to Mozilla’s new magazine and an excellent SlideShare about the reinvention of publishing for the digital age, but disagree with Snapchat’s approach on native advertising. Rants include a misleading infographic about content production costs and the Wall Street Journal describing content marketing as native advertising. We wrap up the show with a #This Old Marketing example from Scandinavian Airlines, formerly Scandinavian Airlines System (SAS).Continue Reading

By joepulizzi published October 27, 2014

How I Missed On Every 2014 Content Marketing Prediction

50 content marketing predictions

Yes, it’s that time again.

This will be our seventh year putting together content marketing predictions. (For the record, you can also view what was forecast for 2009201020112012, 2013 and 2014.)

Before we take a look at my failed 2014 predictions, I’d love it if you could throw your hat into the ring and share your predictions for 2015.Continue Reading

By joepulizzi published October 25, 2014

This Week in Content Marketing: Have We Ruined Storytelling?

pnr logo

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

This week, Robert and I ponder the ANA’s acquisition of the BMA, and take issue with a column lamenting the “good old days of content.” We also dig into the smart reasons Copyblogger has given for killing its Facebook page, explore the implications of yet another content agency mega-deal, and discuss “priceless” advice from MasterCard’s VP of global digital content. I rave about a fascinating “Meet Me at Starbucks” video, while Robert applauds a timely reminder from the late management guru Peter Drucker about the period of great transformation in which we live and work. We wrap up the show with a #This Old Marketing example from Qualcomm Spark.Continue Reading

By joepulizzi published October 23, 2014

4 Ways to Break the Insanity of Content Marketing Competition

15983_wpm_hires

There has been no shortage of posts and articles regarding the onslaught of content in all areas of marketing. Yes, everyone’s a publisher … we are all competing for attention with the Googles and LinkedIns of the world. But what’s on my mind is this: Are we, as content marketers, creative enough with our stories and our distribution options? Do we do the same things our competitors are doing? Are we just trying to tell the same story incrementally better? Shouldn’t we look to carve out something new?Continue Reading

By joepulizzi published October 18, 2014

This Week in Content Marketing: PR Pushes and Pulls to Define Its Role

pnr logo PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I weigh in on Story Worldwide’s recent acquisition by Next Fifteen, and question whether Omnicom’s recommendation on shifting a big percentage of TV ad budgets to online video is a smart one. We also reflect on the meteoric growth of branded content at Huffington Post, and take issue with one PR practitioner’s rant about the death of traditional journalism. Our own rants cover the controversy surrounding an article on the role of journalists in brand journalism’s evolution, and a video from author Harlan Ellison on “getting paid.” Our #This Old Marketing example of the week explores a clever way space travel was marketed to the public.Continue Reading

By joepulizzi published October 15, 2014

New Content Marketing Research: B2C Challenged with Measurement

B2C_Cover Two weeks ago, we released the Content Marketing Institute/MarketingProfs B2B Content Marketing 2015: Benchmarks, Budgets, and Trends—North America: the first round of findings from our annual content marketing survey. Now it’s time to learn what B2C marketers have to say about their content marketing practices in our B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America report, sponsored by EnVeritas Group.

This is the third year we’ve reported on B2C and it’s been interesting to see how their use of content marketing has evolved. One of the key findings this year is that B2C marketers, like their B2B counterparts, are having difficulty measuring how successful their content marketing programs are. However, having a documented content marketing strategy can help. Continue Reading

By joepulizzi published October 11, 2014

This Week in Content Marketing: The Real Cure for the Native Advertising Blues

pnr logoIn this episode of #ThisOldMarketing, Robert and I praise BuzzFeed’s simple strategy to consistently craft viral content and Louis Vuitton’s decision to launch an exclusive print magazine. We also talk about opportunities in custom print publishing; Robert shares one popular but risqué example. We weigh in on an Advertising Week debate on native advertising, and share Rebecca Lieb’s sentiment that content is much more than today’s marketing strategy du jour. Rants and raves include Jerry Seinfeld’s take-down of advertising and an ill-conceived rant against content marketing. This week’s TOM example: Dolce & Gabbana’s Swide magazine. Continue Reading