Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.
Nearly 200,000 people have signed up to receive regular content updates from Brian Clark and his software business, Copyblogger Media.
Kraft Foods has over 1 million people who request and pay to receive its print magazine, Kraft Food & Family.Continue Reading
This post was co-written by CMI’s Strategist in Residence, Robert Rose.
Regardless of whether you are exploring the feasibility of content marketing or have already developed a cohesive strategy, you probably want to better understand the precise forms of content that your specific audience wants to connect with.Continue Reading
As of February 2013, the Content Marketing Institute site was seeing an average of 130,000 unique visitors per month, almost 300,000 page views, and over 40,000 email newsletter subscribers (both daily and weekly). In each category, this is pretty much double our performance from 2012, and almost all of our revenue at CMI, in one way or another, can be traced initially to a CMI blog post.Continue Reading
Even though content marketing is not new by any stretch, it’s a fairly young discipline. That means there are a number of marketers and business owners that need to be persuaded into trying content marketing for the first time.
As our recent content marketing research has found, 22 percent of North American B2B marketers and 21 percent of B2C marketers are challenged with getting executive buy-in. Continue Reading
In many respects, content marketing has taken a stronger hold in the UK than it has anywhere else.
The premier study — Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends — conducted by the Content Marketing Institute (CMI) and the Direct Marketing Association UK (DMA), shows that marketers in the UK are planning to increase their content marketing budgets more over the next 12 months than their North American and Australian peers are. UK marketers also use more content marketing tactics than their international peers do, and rate themselves as more effective at content marketing.Continue Reading
In what seems like a moment, content marketing has gone from hot buzzword to a needed universal strategy for enterprise marketers.
While this revolution has been great for the companies capitalizing on the concept, it’s a mixed blessing for marketers themselves.Continue Reading
As regular CMI readers know, nearly all of our posts are originals. Yet, sometimes when we find a diamond in the rough that adds to the conversation on content marketing, we will repurpose someone else’s post.
Well, I had the opportunity a few days ago to read this post courtesy of Doug Kessler at Velocity Partners (UK). Frankly, this post is a keeper. All of the issues that marketers and business owners bring up about the term and practice of content marketing are covered by Doug in this piece. This is exactly the type of content that is going to continue to push us forward as an industry. Doug: My sincere thanks.
Enjoy the post! — Joe Pulizzi, Founder, Content Marketing Institute
The Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) have teamed up to produce Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends. For the last three years, CMI has produced North American research, and we are excited to add Australia to the mix.Continue Reading
I’ve been a publisher for 13 years now. Today, I spend my time teaching brands how to become publishers.
I love publishing and have a number of close friends who now run mini-publishing empires in industries that range from mechanical systems to design engineering to convenience stores. Continue Reading
The CMI team is in the middle of working on a video about content marketing and one of the key phrases we are using is, “Why lease when you can buy?”Continue Reading
