Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

By joepulizzi published June 24, 2017

This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing

NYT_email-next-best-thingPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders whether saying “I don’t” is a viable alternative to saying “no.” On the news front, we offer an overview of NerdWallet’s content-first approach, which has taken the company from zero to over $500 million in revenue, and outline how The New York Times is killing it in the email game by opening up new marketing opportunities that focus on retention and loyalty. Rants and raves include net neutrality and YouTube’s ad crisis; then we close the show with an example of the week from Mobil.Continue Reading

By joepulizzi published June 21, 2017

2017 Mid-Year Content Marketing Checkup

The months of mid-year-content-marketing-checkupJune and July are the perfect time to reflect on your content marketing strategy. What’s working? What isn’t? What needs to change going into the fall season?

As you complete your internal audit, here are some ideas and questions for consideration to help level up your program.Continue Reading

By joepulizzi published June 17, 2017

This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil?

google-ad-blocking-good-or-evilPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders finding meaning in the absurdities of our lives. On the news front, we debate whether Google’s new ad-blocking plan is a heaven-sent digital experience or a play that’s hell-bent on keeping the company’s monopoly in place? We also discuss the craft brewing industry’s fury over Anheuser-Busch’s purchase of an indie community forum. Our rants and raves include authenticity and licensing revenue; then we close the show with an example of the week from McKinsey Quarterly.
Continue Reading

By joepulizzi published June 10, 2017

This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing

mary-meeker-entire-slide-content-marketingPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders what happens when we wait to pursue our passions. On the news front, we dissect Mary Meeker’s Annual Internet Trends report, which finally gives content marketing a seat at the table, and discuss Amazon, Netflix, and Google’s ravenous appetite for content opportunities. Our rants and raves include No Wasted Opportunities; then we close the show with an example of the week from Land Rover.Continue Reading

By joepulizzi published June 6, 2017

The Future Model for Content Marketing and Media Are Identical

future-model-content-marketing-media-identicalA few months back I wrote about Cosmopolitan magazine in my letter for the CMI weekly newsletter (hey, don’t judge … this is for work).

In looking through its media kit, I saw that Cosmopolitan reaches a monthly audience of over 14 million women via the print magazine and over 50 million including digital channels. About 60% of the audience reads at least three out of every four issues, and when they do, it’s for an average of 75 minutes.Continue Reading

By joepulizzi published June 3, 2017

This Week in Content Marketing: Facebook Is Worth $400 Billion and Just Getting Started

facebook-worth-400-billion-getting-startedPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders whether our jobs are what we signed up for – and what we can do about it. On the news front, we review the top U.S. media trends, including what may be in store for local newspapers, television, and Facebook. We also explore Edison Research’s new findings on Facebook’s smartphone domination, and some current opportunities in podcasting. Our rants and raves include last-click attribution and Walkers Crisps; then we wrap up with an example of the week from Williams Sonoma.Continue Reading

By joepulizzi published May 27, 2017

This Week in Content Marketing: Don’t Just Publish Content; Monetize the Audience

dont-publish-content-monetize-audience

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. Continue Reading

By joepulizzi published May 23, 2017

The Only 10 Ways to Make Money From Content Marketing

ways-make-money-content-marketing

In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center.

#Marketing, in its truest form, was meant to be a profit center, say @joepulizzi & @robert_rose. Click To Tweet

While Robert and I were doing our research for the book, we looked into successful new media companies as well as enterprises that have seen benefits from a content marketing approach. What we found, to our pleasant surprise, is that the revenue model for both media companies and product brands is EXACTLY the same. Now, we may perceive The New York Times and Cisco Systems as completely different companies, but the content-first business models behind them are more alike than different.Continue Reading

By joepulizzi published May 20, 2017

This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

content-marketing-just-marketing-10-years

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I explore Snapchat’s financials and suggest the priorities Snap should focus on to stay in the game. We also discuss content marketing’s future as an intrinsic marketing function that’s indistinguishable from the whole. Rants and raves include Wendy’s chicken nuggets and the Vivendi/Havas merger; then we close the show with an example of the week from United Feature Syndicate.Continue Reading

By joepulizzi published May 13, 2017

This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies

brands-buy-media-companies

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I talk about Whirlpool’s purchase of recipe media site Yummly and what lessons it holds for brands, large and small. In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end of advertising is near. Rants and raves include John Green and Airbnb; then we close the show with an example of the week from UnitedHealthcare.Continue Reading