A few months after every Content Marketing World, I review each and every survey response about the event. In 2016, about 800 of the 3,600 attendees completed the survey. I always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video with both babies and puppies at one time.
Then, I find a quiet place to go through all the constructive feedback. Don’t get me wrong, I love hearing all the ways that we can improve or where we didn’t quite hit the mark. But I have to say, it does sting a bit. When you put everything into an event, one that is planned over a year in advance, and some people don’t like it, it hurts. It’s like whatever the opposite is of watching a baby/puppy video.Continue Reading