In almost every interview with entrepreneurs who employed a Content Inc. strategy, there was no team. It was just the lone entrepreneur trying the get a business started. This was certainly the case with myself and Content Marketing Institute. Same with Brian Clark and Copyblogger. Same with The Chicken Whisperer and Michele Phan, the makeup millionaire.
But for the platform to work beyond a hobby-based business and blossom into a growth company, scalability is key. That means you need a team to get you to the next level.Continue Reading