Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

By joepulizzi published January 23, 2017

The 7 Traits of Successful Content Marketers

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One of the most influential authors of my personal and career journey is Napoleon Hill.

Napoleon Hill’s classic Think and Grow Rich was first published in 1937. Now, in its 80th anniversary year, Mr. Hill’s lessons are still extremely relevant and valuable.

I had the opportunity to dust off my copy of Think and Grow Rich (from 1960, with dog-eared and coffee-stained pages) a few weeks back during the holiday break. In its relation to content marketing, I noticed some clear takeaways that most corporate marketers simply do not embrace. In the book, 15 powerful chapters are helpful to all individuals, but seven chapters were spot-on relevant to content marketing. Here are quotes from the seven chapters with my notes for each one.Continue Reading

By joepulizzi published January 21, 2017

This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this “hopeful” episode, Robert and I discuss the Facebook Journalism Project, including why it’s great for Facebook and not so great for the media. We also engage in a detailed discussion on native advertising, share our take on its advantages, and explore how Star Magazine was slammed by the Better Business Bureau. Our rants and raves cover Big Red soda and agencies that are buying up media companies; then we wrap up the show with an example of the week from James Vick and Vick’s Floral Guide.Continue Reading

By joepulizzi published January 14, 2017

This Week in Content Marketing: This is the Year Agencies Buy Media Companies

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this broken-pipe episode of This Old Marketing, Robert and I talk about Medium’s latest pivot, while AOL thinks it’s discovered a better way to serve up advertising. In addition, GaryVee leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content. This week’s TOM example: AARP.Continue Reading

By joepulizzi published January 7, 2017

This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this first official podcast of 2017, Joe and Robert discuss the ad fraud “Methbot” issue and what it means for programmatic advertising. The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was – for either publishers or brands. Rants and raves include the history of video games and Generation Z.  This week’s TOM example: Purina’s Chase the Chuck Wagon.Continue Reading

By joepulizzi published December 31, 2016

This Week in Content Marketing: Google, Facebook to Purchase Content in 2017

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be looking to make; brands betting big on buying media companies; and greater business model diversity from publishers and marketers alike. Our rants and raves feature the late, great George Michael and a new book from Michael Lewis; then we wrap up our final episode of 2016 by highlighting “house organs” in our Example of the Week.Continue Reading

By joepulizzi published December 24, 2016

This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this holiday edition, Robert and I explore Facebook’s new process for dealing with fake news – and the opportunities it may present for content-driven brands. In other news, we discuss why your body of work matters, why some research is really bad, and how sponsored content can pay off for a business. Our rants and raves feature David Copperfield and a new Altimeter report; we close the show with an example of the week from OpenView Venture Partners.Continue Reading

By joepulizzi published December 19, 2016

Five Content Marketing Trends to Watch in 2017

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In what usually is a rather uneventful month for news, December proved us all wrong in 2016. A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and I believe they could work as a crystal ball for content marketers as we move into 2017.Continue Reading

By joepulizzi published December 17, 2016

This Week in Content Marketing: Is It Content Marketing or Sales Collateral?

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I debunk a blog post that insists that content marketing does not exist. We also discuss the content jobs that may be lost to machine learning and review Enterprise’s launch of “sales collateral posing as a digital magazine.” Rants and raves include Kendall Jenner’s Instagram supremacy and PewDiePie’s lucrative PR stunt, then we wrap up with an example of the week from Constant Contact.Continue Reading

By joepulizzi published December 12, 2016

60+ Content Marketing Predictions for a Successful 2017 [New E-Book]

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Somehow, we finally managed to make it to the end of 2016. Whether you had your best year ever or didn’t quite get to all the things you wanted to accomplish, rest assured that the winds of change will blow a whole new set of challenges and opportunities your way in 2017.

What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? We asked a group of experts to set the stage for our expectations and prepare us for what’s to come. They share their views in our ninth annual e-book of content marketing predictions.Continue Reading

By joepulizzi published December 10, 2016

This Week in Content Marketing: The Business Case for Content Marketing as PR

business-case-content-marketing-prPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I discuss what happens when you rely too heavily on Facebook for content distribution. We also look at why GoPro closed its media division, and explore CNN’s partnership with a YouTube celeb to launch a new media property. Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations; we wrap up with an example of the week from UK National Trust.Continue Reading