Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

By joepulizzi published November 18, 2017

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

latest-content-marketing-stats

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders the nature of “violent agreement.” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. Our rants and raves include building an audience, Snapchat, and the art of questioning; then we close the show with an example of the week on the Maxwell House Haggadah.

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By joepulizzi published November 14, 2017

17 Questions to Break Free From Competitive Content Issues

competitive-contentIn 1998, I became the investment club guide for About.com. My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel.

I absolutely loved it. Every piece of content I created scored more traffic. The formula seemed so easy … just create article after article answering questions about investment clubs and the audience grew and grew.

About.com had hundreds of guides like me covering almost every topic imaginable. By the early 2000s, About.com was one of the largest websites (by audience traffic) in the world. At that time, it was all about scale … creating content for everybody. Yahoo did it. Microsoft did it. Excite.com did it (I owned stock in that little disaster).

It was about scale until it wasn’t about scale.

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By joepulizzi published November 11, 2017

This Week in Content Marketing: Is There a Crisis in Content Marketing?

crisis-content-marketingPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders how we handle filling big shoes. We discuss recent reader revenue moves from CNN and the Guardian, and why Facebook may have nothing to fear from ad blockers. In other news, we debate whether content marketing is in crisis or on the verge of its biggest opportunity yet. Our rants and raves cover audience building and how the flight to video could hurt publishers; then we close with an example of the week on the Electric Boat Company.

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By joepulizzi published November 4, 2017

This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win

blogging-research-longer-less-frequentPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders the nature of beginnings. I make a big announcement about my future – and the future of the podcast – while the future of advertising itself is still up in the air. We discuss how LinkedIn is botching its big original content opportunity, and explore new blogging research that says longer posts are better. Our rants and raves cover the power of audience and a frustrating post from Mumbrella; then we wrap up with a This Old Marketing example on Lloyd’s List.

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By joepulizzi published October 29, 2017

A Content Marketing Love Letter

content-marketing-love-letter

Almost eight years ago to the day was one of the worst days of my life.

The business I had started 2.5 years earlier was on its last leg. It wasn’t just that we weren’t making money, but we were losing enough money that I started to question whether our family would have enough to pay certain bills.

The downtrend was apparent, but on this day … nail met coffin.

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies).

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By joepulizzi published October 28, 2017

This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

marketing-associations-blame-publishersPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders how we compare ourselves to others. In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. We also discuss media companies’ rankings for brand loyalty – though these aren’t the media companies you’re looking for. Our rants and raves include Nielsen’s bid at measuring Netflix, and what we can learn from one-hit wonders; then we wrap up with an example of the week on the “Gary Vaynerchuk” of sustainable farming.

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By joepulizzi published October 21, 2017

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

mercedes-launches-revenue-based-content-model

In this week’s episode

This week, Robert ponders how we prepare for what’s next. We discuss the Brandwatch/BuzzSumo acquisition and Snapchat’s new location-based services. Mercedes launches its own “killing marketing” model for its integrated content brands, and one article format rises above them all. Our rants and raves include a new marketing model and transparency; then we close with an example of the week from Alcoa.
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By joepulizzi published October 14, 2017

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

google-subscription-gift-publishers

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders spurts of success. In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy.

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By joepulizzi published October 7, 2017

This Week in Content Marketing: Google and Amazon Prepare for Internet War

google-amazon-internet-warPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders the nature of our personal power – and how we should choose to wield it. In the news, we discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. Our rants and raves include Time’s new membership model and Nielsen ratings; then we wrap up with an example of the week on the Chagrin Falls Film Festival.

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By joepulizzi published September 30, 2017

This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon

mayo-clinic-voice-search-amazon
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders the nature of choosing and pursuing your true talent. In the news, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic finds a way to dominate Alexa’s voice search results. Our rants and raves cover predictive analytics; then we close the show with a This Old Marketing example that’s full of Fluff.
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