Over the last several months, there has been a lot of discussion among marketers and industry thought leaders around the challenges involved with integrating content marketing across the enterprise. At Content Marketing World Sydney, CMI’s lead strategist, Robert Rose, even presented a new Content Creation Management (CCM) model that you’ll hear a lot about from us over the upcoming months.
The latest CMI research confirms that integration is indeed the most often cited challenge among business-to-business (B2B) enterprise marketers (i.e., at companies with 1,000+ employees). These and other findings appear in our new report, B2B Enterprise Marketing: 2014 Benchmarks, Budgets, and Trends — North America, sponsored by Marketo. The study looks at how the content marketing habits of enterprise marketers have changed over the last year, and how the approaches used by marketers at these companies differ from those of other B2B marketers.Continue Reading