Author: Joe Griffin

Joe Griffin is the co-founder and CEO of ClearVoice, a content marketing technology company for high-quality blogs and content destinations. Connect with Joe on Twitter or LinkedIn.

By joe-griffin published February 17, 2017

6 Steps to Find the Perfect Content Marketing Pro

hiring-content-marketing-pro

If your organization hasn’t emphasized deliberate content marketing – meaning, there’s no documented strategy with tangible goals and metrics – now is the time to find someone who can take your company to the next level.

But how do you find that right someone? It might take a little time, but if you follow this six-step process, you’ll find a stellar marketer who will help your brand benefit from content marketing.Continue Reading

By joe-griffin published February 6, 2013

Getting Buy-In for Your Content Marketing: A 3-Point Process

getting buy-in for content marketingThe essence of content marketing is creating valuable content to pull and convert customers toward a product or service. You’re informing, entertaining, and educating through engaging and optimized web content, eBooks, white papers, infographics, video, and blog posts so that they recognize, like, and trust your brand enough to do business with you.

You already know this, but do your organization’s CMOs, CFOs, and CEOs get it? They may hear whispers that “content is king,” but are not yet sold on the idea of investing in a full-scale content marketing initiative. In fact, “AdAge” recently reported that marketers are spending an average of 12 percent of their budgets on content marketing, while traditional advertising still commands the bulk of the share.

As an in-house marketing professional, it’s your job to convince and convert your top leadership to buy into a content marketing plan for your business. But where do you start?Continue Reading