Author: Jodi Harris

Jodi Harris is the Director of Editorial Content & Curation at Content Marketing Institute. As a content strategy consultant, Jodi helps businesses evaluate their content needs and resources; build infrastructure and operations; and create compelling stories to be delivered across multiple media channels and platforms. Follow Jodi on Twitter at @Joderama.

By jodimedia published November 17, 2016

Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy 


Your great content is not a tasty snack, it’s a full-on feast — if you know how to ‘COPE.’ From articles to videos to photo galleries, it’s easier than you think to increase the impact of your work via social media, email, and syndication to a content-hungry world.” – Stephanie Reid-Simmons, director of content marketing at Zillow

COPE stands for “create once, publish everywhere,” and represents a highly sustainable technique of building strong, foundational assets that can be expressed in different forms and easily adapted for use on multiple content channels — as part of a single, unified process.Continue Reading

By jodimedia published November 9, 2016

Creative Sparks That Hit the Content Mark: 9 Lessons From 75 Brands


Want to know the secrets of building creative, compelling, impactful content — the kinds of powerful, relatable experiences that memories, memes, and Medium articles are all made from and that motivate minions of followers to make a purchase from our brands?

Well, so would I. Wouldn’t it make our jobs as content creators a heck of a lot easier?

OK, so there may not actually be a secret formula; but we can all recognize the signs of marketing magic at play — and it happens any time a brand finds an authentic story to tell and a smart way to communicate it to spur its target audience to take action.Continue Reading

By jodimedia published October 11, 2016

An 8-Step Process to Use Influencers to Elevate Your Brand


Anyone who’s followed a popular celebrity on a social site like Instagram, Twitter, or Snapchat can recognize the benefits of getting an influencer to share his or her passion for a brand. In terms of visibility, credibility, and impact, few content promotion techniques rival its power for persuasion.

Since 2014, when the CMI team put together its first guide to influencer marketing, the technique has become more popular, more accepted by consumers, and more profitable for brands. But these campaigns also are carried out on a more complex playing field, thanks to factors like transparency regulations, increased noise, and overall erosion of organic social media reach.Continue Reading

By jodimedia published September 5, 2016

37+ Tips and Tools for Picture-Perfect Visual Content


I’m sure I won’t blow your mind by saying that visuals are essential to creating content that will help your business stand out and draw in an audience. Not only do images help make text-centric content more readable, digestible, and memorable, but they can also be used to craft compelling messages that speak volumes without using a single word — just ask anyone who has posted a photo on Instagram or created a “Snap” to share a memorable moment with friends.

Nearly a year ago, I compiled a collection of best-practice tips from some of the industry’s most creative and design-minded content experts, along with helpful imaging tools and examples. But, considering how rapidly visual trends come and go, we at CMI felt it was time to take another look at how to let your brand’s photos, videos, and graphics do the talking.Continue Reading

By jodimedia published July 19, 2016

The Content Marketer’s Guide to Social Media Survival: 50+ Tips


Social media is one of the best ways to help marketers share their content. Just how popular have these channels become for content distribution? According to 2016 research from CMI and MarketingProfs, B2B marketers distribute content on an average of six social media channels, and B2C marketers use seven — that’s a lot of shouting from the treetops.

But tracking your audience through the social media jungle is not for the faint of heart — plenty of perils can befall a foolhardy brand that enters these environments unaware and unprepared. Active social communities can be tough for brands to penetrate under the best of circumstances; so if you find yourself trying to forge a path tangled with Vines and Vimeos (see what I did there?) without a sound strategy, your efforts might end up requiring a rescue helicopter rather than an ROI calculator.Continue Reading

By jodimedia published July 4, 2016

The Content Marketing Book of Answers: Managing Your Content


Most experienced content marketers recognize that any goals that their content helps them achieve are likely the result of hard work and planning – much of which, ideally, gets done at the start. But that doesn’t mean even the most seasoned experts don’t have questions when it comes to how to set their team up for optimal success, or how to keep their content operations running smoothly.

In my previous Book of Answers post, I addressed some of the most common questions the CMI team is asked when it comes to forming a content marketing strategy. But there’s still the matter of how to support that strategy with the right infrastructure. This time I’ve tracked down some answers on the essential skills, team resources, and operational processes you need to establish to enable your content engine to perform at its best for a long time.Continue Reading

By jodimedia published June 21, 2016

The Content Marketing Book of Answers: Strategy & Planning


No matter how familiar you may be with the principles and potential benefits of content marketing, it’s natural for questions to arise when it’s time to get hands-on and apply the techniques in a real-world setting. The CMI team thought it would be helpful to build a road map of sorts to help you track down answers you’ll likely need along the way.

Let’s start with some considerations we hear marketers asking about all the time: How to manage the strategic planning process.Continue Reading

By jodimedia published June 7, 2016

One Position You Need to Rule Content Marketing [Template]


Back in 2011, Joe Pulizzi was among the first to nail down what the role of a Chief Content Officer should entail. Our industry has come a long way, but with so many brands acquiring media companies or evolving to function as a media company themselves, we thought it would be a good time to revisit this essential position, review its key characteristics, and re-emphasize just why it’s so critical for organizations to have someone to serve as the primary owner of all its content initiatives. Continue Reading

By jodimedia published May 27, 2016

Excel at SEO With This 15-Point Plan


Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms and ranking factors on a frequent basis, how is a mortal content marketer supposed to keep up?

Tracy Gold wrote an invaluable Ultimate SEO Checklist in 2014, which did a fantastic job of covering SEO fundamentals from a content marketing perspective. However, considering how much search has evolved in just the last few years, I thought it would be useful to revisit the key points from Tracy’s original discussion and update them with fresh advice, insights, and resources that can help you keep your SEO efforts in top shape.Continue Reading

By jodimedia published May 18, 2016

4 Secrets to Building Social Momentum


There’s a sickness in social media content marketing, and Andrew Davis is committed to finding a cure.

In his keynote presentation at Content Marketing World, Andrew – a best-selling author and the founder of Monumental Shift, the world’s first talent agency for marketing thought leaders – asserted that social media content success has little to do with where you distribute content, and everything to do with when you distribute content on each channel.Continue Reading