Author: Jodi Harris

Jodi Harris is the Director of Editorial Content & Curation at Content Marketing Institute. As a content strategy consultant, Jodi helps businesses evaluate their content needs and resources; build infrastructure and operations; and create compelling stories to be delivered across multiple media channels and platforms. Follow Jodi on Twitter at @Joderama.

By jodimedia published December 29, 2016

15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement

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Love the fresh start you get after the holidays, but dread coming back to the office knowing just how much pressure you’ll be under to make up for all that lost time? The CMI editorial team feels your pain, so we put together a little seasonal present to help you hit the ground running – without undoing the stress-busting benefits of taking some well-deserved time off.

We’ve collected some of our most popular strategy, planning, and measurement templates to help make your content marketing efforts easier to manage throughout the year. You can also access additional templates for creating, distributing and sharing content that we published earlier this week.Continue Reading

By jodimedia published December 27, 2016

Create, Distribute, and Share: 15 Essential Content Marketing Templates

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Will 2017 finally be the year your business reaches its full content marketing potential?

If you aren’t thinking about how you can gain ground in the upcoming year, you might end up losing some to your competition given that 63% of the B2B marketers in our annual Benchmarks, Budgets & Trends research report said their content marketing programs are more successful than they were the previous year.

63% B2B marketers say their #contentmarketing programs are more successful than previous year via @cmicontent. Click To Tweet

As we always say, a sound strategy should be at the center of your content efforts. But even the best-laid plans can’t drive your progress if you have trouble executing them. That’s why the CMI editorial team has gathered some of our most popular templates to help you manage the more tactical considerations involved in quality content marketing: content creation, distribution, and social amplification. If your New Year’s resolutions include amping up your creativity and productivity, increasing your brand’s reach and influence, or building a more loyal, engaged audience through social media, the following tools will help you keep your resolve.Continue Reading

By jodimedia published November 24, 2016

22 Blog Posts That Content Marketers Can Be Thankful For

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The CMI team is always thankful that we work with — and can learn from — so many inspiring, insightful, and creative professionals in the content marketing industry. But in the spirit of the Thanksgiving holiday that’s being celebrated in the United States, we thought we would express our appreciation a little more directly — and publicly.

We share some of the blog articles and videos we admired most over the past year. Like our list from 2015, a few of our favorites were curated directly from our own blog; but this time around, we’ve also added outside voices to the mix so you can discover what they have to offer, as well.Continue Reading

By jodimedia published November 17, 2016

Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy 

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Your great content is not a tasty snack, it’s a full-on feast — if you know how to ‘COPE.’ From articles to videos to photo galleries, it’s easier than you think to increase the impact of your work via social media, email, and syndication to a content-hungry world.” – Stephanie Reid-Simmons, director of content marketing at Zillow

COPE stands for “create once, publish everywhere,” and represents a highly sustainable technique of building strong, foundational assets that can be expressed in different forms and easily adapted for use on multiple content channels — as part of a single, unified process.Continue Reading

By jodimedia published November 9, 2016

Creative Sparks That Hit the Content Mark: 9 Lessons From 75 Brands

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Want to know the secrets of building creative, compelling, impactful content — the kinds of powerful, relatable experiences that memories, memes, and Medium articles are all made from and that motivate minions of followers to make a purchase from our brands?

Well, so would I. Wouldn’t it make our jobs as content creators a heck of a lot easier?

OK, so there may not actually be a secret formula; but we can all recognize the signs of marketing magic at play — and it happens any time a brand finds an authentic story to tell and a smart way to communicate it to spur its target audience to take action.Continue Reading

By jodimedia published October 11, 2016

An 8-Step Process to Use Influencers to Elevate Your Brand

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Anyone who’s followed a popular celebrity on a social site like Instagram, Twitter, or Snapchat can recognize the benefits of getting an influencer to share his or her passion for a brand. In terms of visibility, credibility, and impact, few content promotion techniques rival its power for persuasion.

Since 2014, when the CMI team put together its first guide to influencer marketing, the technique has become more popular, more accepted by consumers, and more profitable for brands. But these campaigns also are carried out on a more complex playing field, thanks to factors like transparency regulations, increased noise, and overall erosion of organic social media reach.Continue Reading

By jodimedia published September 5, 2016

37+ Tips and Tools for Picture-Perfect Visual Content

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I’m sure I won’t blow your mind by saying that visuals are essential to creating content that will help your business stand out and draw in an audience. Not only do images help make text-centric content more readable, digestible, and memorable, but they can also be used to craft compelling messages that speak volumes without using a single word — just ask anyone who has posted a photo on Instagram or created a “Snap” to share a memorable moment with friends.

Nearly a year ago, I compiled a collection of best-practice tips from some of the industry’s most creative and design-minded content experts, along with helpful imaging tools and examples. But, considering how rapidly visual trends come and go, we at CMI felt it was time to take another look at how to let your brand’s photos, videos, and graphics do the talking.Continue Reading

By jodimedia published July 19, 2016

The Content Marketer’s Guide to Social Media Survival: 50+ Tips

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Social media is one of the best ways to help marketers share their content. Just how popular have these channels become for content distribution? According to 2016 research from CMI and MarketingProfs, B2B marketers distribute content on an average of six social media channels, and B2C marketers use seven — that’s a lot of shouting from the treetops.

But tracking your audience through the social media jungle is not for the faint of heart — plenty of perils can befall a foolhardy brand that enters these environments unaware and unprepared. Active social communities can be tough for brands to penetrate under the best of circumstances; so if you find yourself trying to forge a path tangled with Vines and Vimeos (see what I did there?) without a sound strategy, your efforts might end up requiring a rescue helicopter rather than an ROI calculator.Continue Reading

By jodimedia published July 4, 2016

The Content Marketing Book of Answers: Managing Your Content

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Most experienced content marketers recognize that any goals that their content helps them achieve are likely the result of hard work and planning – much of which, ideally, gets done at the start. But that doesn’t mean even the most seasoned experts don’t have questions when it comes to how to set their team up for optimal success, or how to keep their content operations running smoothly.

In my previous Book of Answers post, I addressed some of the most common questions the CMI team is asked when it comes to forming a content marketing strategy. But there’s still the matter of how to support that strategy with the right infrastructure. This time I’ve tracked down some answers on the essential skills, team resources, and operational processes you need to establish to enable your content engine to perform at its best for a long time.Continue Reading

By jodimedia published June 21, 2016

The Content Marketing Book of Answers: Strategy & Planning

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No matter how familiar you may be with the principles and potential benefits of content marketing, it’s natural for questions to arise when it’s time to get hands-on and apply the techniques in a real-world setting. The CMI team thought it would be helpful to build a road map of sorts to help you track down answers you’ll likely need along the way.

Let’s start with some considerations we hear marketers asking about all the time: How to manage the strategic planning process.Continue Reading