Social media is an all-seeing, all-powerful presence in the life of a content marketer. In fact, it’s become so ubiquitous that we have cause to wonder: If a piece of content won’t have social relevance, is it even worth creating?
Before you answer, consider this: 93% of B2B marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report say their organization uses social media. That’s a lot of true believers. Yet, despite its high penetration, only 50% of the marketers consider it to be among the most successful of their content marketing tactics.Continue Reading