Social media is one of the best ways to help marketers share their content. Just how popular have these channels become for content distribution? According to 2016 research from CMI and MarketingProfs, B2B marketers distribute content on an average of six social media channels, and B2C marketers use seven — that’s a lot of shouting from the treetops.
But tracking your audience through the social media jungle is not for the faint of heart — plenty of perils can befall a foolhardy brand that enters these environments unaware and unprepared. Active social communities can be tough for brands to penetrate under the best of circumstances; so if you find yourself trying to forge a path tangled with Vines and Vimeos (see what I did there?) without a sound strategy, your efforts might end up requiring a rescue helicopter rather than an ROI calculator.Continue Reading