Author: Jodi Harris

Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry and media brands. You can follow her on Twitter at @Joderama.

By jodimedia published October 13, 2013

The Makings of an Effective Content Marketing Team: Experts Weigh In

effective-content-marketing-teamAs brands and agencies become increasingly interested in reaping the benefits of content marketing, more of these businesses are exploring what it takes to incorporate its tools and techniques into their overall business operations. It’s no easy task, as content marketing often requires a radical shift in how organizations produce and deliver information to their audience. But for those with the vision and flexibility to become true content publishers, the results can be well worth the effort.

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By jodimedia published October 6, 2013

Should Your Content Marketing Process Make Room for Big Data?

hand holding out content possibilitesLooking for help with your biggest content marketing challenges? We’ve invited some of the experts who spoke at this year’s Content Marketing World to share what they’ve learned from their experience in the industry.

At Content Marketing World 2013, one of the most popular topics of conversation was Big Data — in particular, how to make it actionable without letting it overwhelm your other priorities and strategic content marketing goals. But does the Big Data feeding frenzy require equally big changes to existing content marketing processes, or does it all boil down to an overhyped term for a consideration that is already part and parcel to any successful content strategy? Continue Reading

By jodimedia published September 13, 2013

Visual Content: Which Brands Are Showing Marketers How It’s Done?

viewing visual contentLooking for help with your biggest content marketing challenges? We’ve invited some of the experts who spoke at this year’s Content Marketing World to share what they’ve learned from their experience in the industry.

Two weeks ago, our panel of sharp content marketing minds talked about what it takes to make content engaging, useful, and easily accessible on mobile devices. But today, we are diving a bit deeper into the engagement pool to explore one of content marketing’s most powerful assets: visual content media, including photos, videos, infographics, and other storytelling devices that connect with consumers by grabbing their “eyeshare.” Continue Reading

By jodimedia published August 30, 2013

How Your Content Plan Should Change to Improve Mobile Engagement

mobile consumersLooking for help with your biggest content marketing challenges? We’ve invited some of the experts who will be speaking at this year’s Content Marketing World to share what they’ve learned from their experience in the industry.

Last week, our panel of sharp content marketing minds passed along advice they received from their own mentors on what it takes to succeed in a content marketing job. But for today’s post, they share some of their own insight on an issue that businesses are increasingly facing — how to create a content plan that will engage audiences on the mobile channel. Continue Reading

By jodimedia published August 23, 2013

What It Takes to Excel in a Content Marketing Job: 12 Experts’ Advice

best advice bookAs the digital industry continues to evolve, new skills, expertise, and experience must continually be added to the core competencies of any organization looking to keep pace. This is particularly true for professionals in content marketing — a discipline too new on the scene to have an established career path yet, or even a clear consensus on what it will take to advance the industry and its practitioners.

CMI asked a few of the experts who will be presenting at this year’s Content Marketing World to share their answers to the question, “What is the best advice you’ve ever received about having a career in content marketing?Continue Reading

By jodimedia published August 2, 2013

Where Does the Right Content Strategy Begin?

the right road to content strategyThough virtually every business, in any industry, stands to benefit from incorporating content into its marketing arsenal, it’s not exactly a discipline that can be managed with anything even remotely resembling a one-size-fits-all approach. With myriad options, considerations, and choices to be made for every content marketing effort, it can be a challenge for anyone to be confident that they’ve found the right content strategy to meet their unique business goals and editorial missions.

CMI asked a few of the experts who will be presenting at this year’s Content Marketing World to share their answers to the question, “What are the first strategies/tactics you recommend for new clients who want to get started with content marketing?“ Here are their recommendations for getting a content strategy right from the start:Continue Reading

By jodimedia published July 26, 2013

Measuring Marketing Effectiveness: Are New Tools Your Best Strategy?

content tools-crowdsourceWhen it comes to measuring marketing effectiveness, virtually every content marketer and brand defines success in its own terms — based on its own preferred benchmarks, tools, and adopted formulas, as well as its own strategic goals and mix of content formats. But though industry-wide measurement standards may remain elusive and subjective, content marketers function under one uniting principle: that, in the eyes of their executives, their efforts will be judged against their ability to prove ROI.Continue Reading

By jodimedia published July 19, 2013

Find the Right Content Tool for Your Next Marketing Effort

content toolsWe all have our favorite content tools that we use to keep up with the demands of online marketing and brand storytelling. But with new technologies and platforms coming on the scene practically every day, even the most digitally savvy pros can use a recommendation now and then to help them choose which ones are worth working with, and which ones are best left in iTunes’ land of misfit apps.

CMI asked a few of the experts who will be presenting at this year’s Content Marketing World to share their answers to the question, “What new tools and/or platforms have you discovered that are making your work as a content marketer more creative, interesting, enjoyable, or easier?Continue Reading

By jodimedia published July 12, 2013

Content Marketing Best Practices: Can “Less” Provide More Value?

more or less contentThere has been talk in our industry about the benefits of doing “less,” i.e., whether it is a good content marketing strategy to develop fewer content pieces overall, or to create content for fewer platforms, in order to conserve resources and place greater emphasis on each content effort you are producing. In terms of content marketing best practices, it’s a topic that has recently inspired some passionate debate among our contributors and readers (as well as from CMI’s own Joe Pulizzi).

We thought it would be helpful to add more voices to the conversation, so CMI asked some of this year’s Content Marketing World speakers to weigh in. In addition to sharing their perspectives on the issue, our experts also provided some recommendations to help content marketers keep up with the constant demand to produce “more, more, more.”Continue Reading

By jodimedia published July 5, 2013

Keep Your Content Marketing Strategy Ahead of the Curve: New Trends

content-marketing-strategy-evolution-new-tacticsOne of the most exciting characteristics of content marketing strategy is also one of its biggest challenges: It’s always evolving, and often at breakneck speed. New platforms and channels launch practically every day. New data produces new insights, which in turn spur the development of new tools and technologies for more effective content creation and delivery.Continue Reading