Consider these data points:
- 86% of B2B marketers report that their organizations are using content marketing, and 70% of them are creating more content than they did one year ago.
- More than two-thirds of the marketing leaders interviewed as part of our executive research see their entire marketing department restructuring to address content marketing needs.
But despite high adoption rates and a commitment to the discipline, not all marketers think their content efforts are as effective as they could be.
One of the most significant barriers certain to impede progress: lack of executive support. Continue Reading