Author: Jodi Harris

Jodi Harris is the Director of Editorial Content & Curation at Content Marketing Institute. As an experienced content management consultant, Jodi focuses on helping businesses analyze their content needs and resources; build infrastructure and operations; and create and distribute relevant, engaging brand messages across multiple media channels and platforms. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry and media brands. Follow Jodi on Twitter at @Joderama.

By jodimedia published November 26, 2015

32 Content Marketing Posts We Are Thankful For


For those in the United States who celebrate, Happy Thanksgiving!

While we at CMI are thankful every day to be part of such an amazing community of content marketers, today we give a special thanks to those who graciously share their expertise, insights, and experiences with us and our audience.Continue Reading

By jodimedia published November 8, 2015

How to Take Advantage of the Latest Blogging Trends


Blogging may be an elder statesman when it comes to the formats content marketers have at their disposal, but that doesn’t mean the technique is ready to go the way of the dinosaur. In fact, CMI’s 2016 B2B Benchmarks, Budgets, and Trends report found that 81% of content marketers include blogging among their techniques.Continue Reading

By jodimedia published October 27, 2015

Content Marketing Mistakes That Are Poisoning Your Progress


Content marketing – like any marketing discipline – can fall short of expectations for a number of reasons. For starters, it’s not a fly-by-the-seat-of-your-pants initiative. It takes time, dedication, and a strategic plan to position your business as a helpful resource for the kinds of information your audience needs and wants.

It’s also not a “set-it-and-forget-it” kind of technique, so ongoing success is going to require some flexibility. Let’s assume you already understand all this. In fact, you may even be among the 30% of marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report who consider their organizations effective in their use of content marketing.Continue Reading

By jodimedia published October 18, 2015

27+ Handy Tools for Better Visual Content Marketing 


Outstanding visual content doesn’t require the complex process we imagery-impaired, design-phobes think it does. We’ve pulled together eight best practices and 27-plus handy tools so you can up the quality quotient of your visual content, and give your brand a distinct and powerful look – without having to spend a ton of time at the drawing board (literally). We’ve broken the tools into four categories to make it even easier – content image creation and editing; data visualization; video; and games, animation, interactivity, and multimedia.Continue Reading

By jodimedia published August 18, 2015

Increase Content Marketing Success With Helpful Headline Tips & Tools


The humble headline. Such a simple construct, really – a one-line summary of a piece of content and why it’s worth reading. Yet, good headline writing is a deceptively complex process. In fact, crafting a clear, powerful, and compelling title may just be the most difficult part of content creation.

Why? Because there is a lot of contradicting advice when it comes to identifying what it takes to write a good headline. For instance:Continue Reading

By jodimedia published August 3, 2015

Improve Your Email Content With a 7-Minute Workout Routine


Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which helps you stay at the top of your readers’ minds.

But, just like any critical system, if it’s not properly maintained, your email content can start to lose momentum and show signs of aging. If you fail to keep pace as consumption trends shift, even your most faithful followers may start to overlook your emails in their crowded inboxes – or opt out altogether if they feel you are no longer meeting their needs.Continue Reading

By jodimedia published June 30, 2015

SlideShare Secrets to Stack the Decks in Your Favor


SlideShare is a popular, business-friendly social site – one that you probably already use to enhance the life span of your company’s PowerPoint slide decks and other presentation materials. But could you be overlooking some of the most powerful features and functionalities the platform offers for greater content marketing success? Continue Reading

By jodimedia published May 28, 2015

7 Tips We Learned Analyzing 75 Content Marketing Examples

75 Examples cover image

Content creation can be a challenging endeavor in many respects. With so many techniques, formats, and channels for your content efforts, it’s easy to become paralyzed by indecision when it comes to executing your carefully constructed content marketing strategies.

On the other hand, even if you know exactly what types of content you want to create, you may find it difficult to distinguish your brand and ensure that your efforts are heard above all the noise in a crowded landscape.Continue Reading

By jodimedia published April 27, 2015

How to Create Easy, Yet Actionable, Content Marketing Personas


Personas? I already know who my audience is, so do I really need to create one more document that no one will likely use?

Like all content marketers, you are probably crunched on time and always looking to trim unnecessary processes. But you shouldn’t think of personas as one of those “nice-to-have” tools that will be abandoned as soon as you build them. Having documented personas, even in their simplest forms, will not only help you crystallize your ideas, but also serve as a single version of truth for everybody creating content for your organization.Continue Reading

By jodimedia published March 13, 2015

How to Win Your Battle for Content Marketing Buy-in [50+ Stats]

Buy-In-CoverOver the past several years, marketers have made tremendous strides with content marketing and, as a result, are communicating more effectively with their audiences.

Consider these data points:

  • 86% of B2B marketers report that their organizations are using content marketing, and 70% of them are creating more content than they did one year ago.
  • More than two-thirds of the marketing leaders interviewed as part of our executive research see their entire marketing department restructuring to address content marketing needs.

But despite high adoption rates and a commitment to the discipline, not all marketers think their content efforts are as effective as they could be.

One of the most significant barriers certain to impede progress: lack of executive support. Continue Reading