Author: Jodi Harris

Jodi Harris is the Director of Editorial Content & Curation at Content Marketing Institute. As an experienced content management consultant, Jodi focuses on helping businesses analyze their content needs and resources; build infrastructure and operations; and create and distribute relevant, engaging brand messages across multiple media channels and platforms. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry and media brands. Follow Jodi on Twitter at @Joderama.

By jodimedia published April 27, 2016

24 ‘Baller’ Tactical Plays That Will Up Your Content Marketing Game

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To be successful, every marketer needs a game plan – a strategic collection of plays that will help you score points with your audience and produce winning results for your brand.

Having a documented content marketing strategy is always your smartest opening move, as it helps you clarify your brand’s strengths and opportunities, and ensure that your team’s players are all working toward the same goals.Continue Reading

By jodimedia published April 22, 2016

Editorial Calendar Tips, Tools, and Templates

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Is there anyone in the digital marketing industry these days (or any industry, really) who thinks that they have their jobs completely under control?

No matter how good we are at what we do, or how many years we’ve been doing it, we all seek the elusive “better way” to accomplish our everyday tasks – new tools to explore, new techniques with which to experiment, new information to take into consideration – innovations are constantly emerging to help people do what they do in less time, with less wasted effort, and with greater success. Reinvention is practically a commodity we trade these days to keep pushing our digitally enabled society forward.Continue Reading

By jodimedia published April 12, 2016

23 Things to Consider When Creating Video Content [Examples]

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Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience.Continue Reading

By jodimedia published March 30, 2016

15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection

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Businesses have a wide variety of content marketing tactics at their disposal; but few are quite as powerful and versatile as email newsletters.

Email distribution is an essential structure that supports and strengthens every piece of content you create, giving your business a means of spreading its insights, initiatives, events, and ideas beyond the confines of owned media channels like your website or blog.Continue Reading

By jodimedia published March 15, 2016

How to Beat the Battle of an Ineffective Blog

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Despite how much work is involved, blogging often is thought of as one of the most basic points of entry into the content marketing game: It’s a versatile technique with a lot of creative possibilities, options, and approaches; yet it doesn’t require a lot of technical expertise or equipment to produce and maintain.

Blogging is also a powerful means of building an audience for your brand, and sustaining their interest over time – something every content effort should strive to achieve.Continue Reading

By jodimedia published March 7, 2016

Future-Proof Your Content Rankings With These SEO Tips

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Here’s some cold, hard truth about content marketing: No matter how good you get at your job, you need to continually upgrade your skills and processes.

Consider the case of search engine optimization. The SEO techniques that we’ve come to know and respect primarily revolve around the almighty algorithm: The search engine’s quality team (at Google, Bing, Yahoo, etc.) determines what criteria it will include in its ranking system, then builds a mathematical formula that evaluates, retrieves, and displays the content that satisfies its terms.Continue Reading

By jodimedia published February 23, 2016

The Best Advice to Follow for Social Media Content Success

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One of our favorite topics to tackle during our weekly Twitter chats is social media. Not only does this tactic play an important role in many aspects of content marketing, it’s also a subject that sparks a lot of passion – and brings out a lot of opinions. This isn’t necessarily a bad thing in an industry as rich and diverse as ours; but it can make it more challenging for content marketers to find the best advice to follow.

If you are struggling to figure out how to socialize your content efficiently and effectively, take a look at some of the compelling advice we’ve gathered from our chats on the subject.Continue Reading

By jodimedia published February 15, 2016

How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]

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Whether you want to admit it or not, there are probably some things about content marketing that you just don’t feel like you have a solid grasp on. But rest assured, you are not alone.

As part of our annual Benchmarks, Budgets, and Trends research, we ask content marketers to reveal the components of the job that are challenging. Though it may seem like content marketing just comes naturally to some companies, it turns out that some struggles are universal.Continue Reading

By jodimedia published February 8, 2016

5 Gospels to Follow on Social Media That are Strategic, Systematic, and Smart

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Social media is an all-seeing, all-powerful presence in the life of a content marketer. In fact, it’s become so ubiquitous that we have cause to wonder: If a piece of content won’t have social relevance, is it even worth creating?

Before you answer, consider this: 93% of B2B marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report say their organization uses social media. That’s a lot of true believers. Yet, despite its high penetration, only 50% of the marketers consider it to be among the most successful of their content marketing tactics.Continue Reading

By jodimedia published January 13, 2016

How to Uncover Critical Content Marketing Insights Using Google Analytics

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How do you measure up when it comes to measuring the impact and value of the content you are publishing?

Chances are you are using Google Analytics to analyze your content marketing performance – and that is a great start. But Google Analytics is a robust, yet complex tool that offers plenty of insights beyond the basic site-visitor metrics that most marketers are tracking.Continue Reading