Author: Jodi Harris

Jodi Harris is the Director of Editorial Content & Curation at Content Marketing Institute. As an experienced content management consultant, Jodi focuses on helping businesses analyze their content needs and resources; build infrastructure and operations; and create and distribute relevant, engaging brand messages across multiple media channels and platforms. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry and media brands. Follow Jodi on Twitter at @Joderama.

By jodimedia published May 27, 2016

Excel at SEO With This 15-Point Plan

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Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms and ranking factors on a frequent basis, how is a mortal content marketer supposed to keep up?

Tracy Gold wrote an invaluable Ultimate SEO Checklist in 2014, which did a fantastic job of covering SEO fundamentals from a content marketing perspective. However, considering how much search has evolved in just the last few years, I thought it would be useful to revisit the key points from Tracy’s original discussion and update them with fresh advice, insights, and resources that can help you keep your SEO efforts in top shape.Continue Reading

By jodimedia published May 18, 2016

4 Secrets to Building Social Momentum

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There’s a sickness in social media content marketing, and Andrew Davis is committed to finding a cure.

In his keynote presentation at Content Marketing World, Andrew – a best-selling author and the founder of Monumental Shift, the world’s first talent agency for marketing thought leaders – asserted that social media content success has little to do with where you distribute content, and everything to do with when you distribute content on each channel.Continue Reading

By jodimedia published May 10, 2016

Interactive Content: The Good, Bad, and Wicked Cool

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Quick confession: I am addicted to taking BuzzFeed-style online quizzes.

Yes, I know they are designed to artificially inflate the site’s page views and engagement metrics; and I fully realize that the results will likely be vague and unsatisfying. But somehow, I don’t care. In fact, any time a company offers me an opportunity to see a bit of myself reflected in its content, I find myself more drawn to that company, and more willing to explore what else they have to offer.Continue Reading

By jodimedia published April 27, 2016

24 ‘Baller’ Tactical Plays That Will Up Your Content Marketing Game

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To be successful, every marketer needs a game plan – a strategic collection of plays that will help you score points with your audience and produce winning results for your brand.

Having a documented content marketing strategy is always your smartest opening move, as it helps you clarify your brand’s strengths and opportunities, and ensure that your team’s players are all working toward the same goals.Continue Reading

By jodimedia published April 22, 2016

Editorial Calendar Tips, Tools, and Templates

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Is there anyone in the digital marketing industry these days (or any industry, really) who thinks that they have their jobs completely under control?

No matter how good we are at what we do, or how many years we’ve been doing it, we all seek the elusive “better way” to accomplish our everyday tasks – new tools to explore, new techniques with which to experiment, new information to take into consideration – innovations are constantly emerging to help people do what they do in less time, with less wasted effort, and with greater success. Reinvention is practically a commodity we trade these days to keep pushing our digitally enabled society forward.Continue Reading

By jodimedia published April 12, 2016

23 Things to Consider When Creating Video Content [Examples]

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Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience.Continue Reading

By jodimedia published March 30, 2016

15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection

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Businesses have a wide variety of content marketing tactics at their disposal; but few are quite as powerful and versatile as email newsletters.

Email distribution is an essential structure that supports and strengthens every piece of content you create, giving your business a means of spreading its insights, initiatives, events, and ideas beyond the confines of owned media channels like your website or blog.Continue Reading

By jodimedia published March 15, 2016

How to Beat the Battle of an Ineffective Blog

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Despite how much work is involved, blogging often is thought of as one of the most basic points of entry into the content marketing game: It’s a versatile technique with a lot of creative possibilities, options, and approaches; yet it doesn’t require a lot of technical expertise or equipment to produce and maintain.

Blogging is also a powerful means of building an audience for your brand, and sustaining their interest over time – something every content effort should strive to achieve.Continue Reading

By jodimedia published March 7, 2016

Future-Proof Your Content Rankings With These SEO Tips

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Here’s some cold, hard truth about content marketing: No matter how good you get at your job, you need to continually upgrade your skills and processes.

Consider the case of search engine optimization. The SEO techniques that we’ve come to know and respect primarily revolve around the almighty algorithm: The search engine’s quality team (at Google, Bing, Yahoo, etc.) determines what criteria it will include in its ranking system, then builds a mathematical formula that evaluates, retrieves, and displays the content that satisfies its terms.Continue Reading

By jodimedia published February 23, 2016

The Best Advice to Follow for Social Media Content Success

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One of our favorite topics to tackle during our weekly Twitter chats is social media. Not only does this tactic play an important role in many aspects of content marketing, it’s also a subject that sparks a lot of passion – and brings out a lot of opinions. This isn’t necessarily a bad thing in an industry as rich and diverse as ours; but it can make it more challenging for content marketers to find the best advice to follow.

If you are struggling to figure out how to socialize your content efficiently and effectively, take a look at some of the compelling advice we’ve gathered from our chats on the subject.Continue Reading