One of the core tasks involved in documenting your content marketing strategy is to develop your social media marketing plan, also known as your channel plan. This plan details where you will distribute your content and what you can expect to achieve by doing so.
Many brands mistakenly assume that they need to post their content anywhere and everywhere. But plastering your brand’s content across every social network, trendy news site, and video platform that comes along is not a channel plan — it’s more like a channel pipe bomb: It might spray content shrapnel as far as possible, but it has no regard for whom it strikes, how they might be impacted, or how that impact might reflect on the business. Continue Reading