Author: Jodi Harris

Jodi Harris is the Director of Editorial Content & Curation at Content Marketing Institute. As a content strategy consultant, Jodi helps businesses evaluate their content needs and resources; build infrastructure and operations; and create compelling stories to be delivered across multiple media channels and platforms. Follow Jodi on Twitter at @Joderama.

By jodimedia published April 9, 2018

Road Map to Success: Content Distribution Essentials That Win Eyeballs

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No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices.

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By jodimedia published March 20, 2018

Road Map to Success: Creating the Content of Your Audience’s Dreams

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In 1995, Steve Jobs was interviewed by Robert Cringely for a PBS documentary, Triumph of the Nerds. During the on-camera discussion, the future Apple CEO reflected on the notion that generating big ideas isn’t the same thing as being able to bring them to life in a valuable way. As he said, “There’s just a tremendous amount of craftsmanship in between a great idea and a great product.”

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By jodimedia published March 6, 2018

Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

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Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. It’s one of those mantras you’ve heard being chanted again and again throughout every corner of the industry until you simply can’t help but accept it as truth. It really is that important.

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By jodimedia published February 20, 2018

Road Map to Success: Content Marketing Strategy Essentials

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Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind.

Serving the needs of your audience with valuable, high-quality content in this way is an admirable goal for any company. But of course, all your efforts will amount to little if your hopes go unfulfilled – if your content doesn’t trigger the audience behaviors that help your company reach its business goals. And that, my friends, is where the complications start to set in.

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By jodimedia published February 6, 2018

Road Map to Success: Resources to Refresh Your Content Marketing Program

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No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier.

On my career path, I traveled from print journalism to public relations to digital publishing before arriving at the content marketing crossroads. At that point, I needed to get up to speed on some fundamentals that hadn’t factored into my previous roles; so I turned to informational resources like CMI to power my journey of discovery. (Yep, I relied on content marketing to strengthen my ability to be a content marketer.)

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By jodimedia published January 31, 2018

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

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For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast.

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. With the success of high-profile series like Serial and S-Town, highly successful podcast networks like Wondery and Gimlet, and the growing legitimization of audio content as a vehicle for high-caliber performers and other creative talent, consistent audio storytelling can offer businesses the chance to win massive audience attention for their brand messages – and do so in a way that many feel to be less “markety” than other scripted content formats.

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By jodimedia published January 16, 2018

13 Smart Brands Using Technology to Power Their Content

brands-technology-power-contentIt’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays. But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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By jodimedia published December 27, 2017

2018 Content Marketing Toolkit: Tips, Templates, and Checklists

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Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. There are lots of big changes to manage on the horizon – the increasing impact of voice-activation, AI automation, and tighter consumer data regulation among them.

But just because you likely need to work a bit harder to keep your content marketing maturity level on track with your competition and on pace with innovation doesn’t mean you can’t take advantage of a few shortcuts along the way. Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

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By jodimedia published December 19, 2017

Amplify Your Top-Performing Assets With This 3-Step Curation Process

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Admit it: When the stress and exhaustion of finding something uniquely delightful for every person on your holiday shopping list have brought you to the brink of madness, you’ve at least considered the idea of re-gifting.

After all, that expensive orange scarf that sadly clashes with your skin tone, the never-opened kitchen mixer you got for your bridal shower, or that trendy toy your child never got around to playing with are all lovely gifts. And who knows? They even may be meaningful treasures to someone who needs them.

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By jodimedia published November 23, 2017

How Inspiring Brands Give Thanks on Social Media

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Happy Thanksgiving to all those in the United States who celebrate!

I hope you’re disconnecting from digital devices and spending at least a little quality time with your friends and loved ones IRL today. If your Thanksgivings are anything like mine, I’ll bet you could use a little distraction to help you stay sane while dodging your aunt’s probing questions about your love life and heated family debates on politics (or while letting your food coma runs its course).

Plenty of businesses recognize their loyal fans and followers with special giveaways, discounts, and other rewards (content-related or otherwise); but more can take a little extra effort to dedicate team resources to content that simply expresses gratitude – to fans, followers, customers, or even their own employees – whether or not it’s tied to a sales pitch or promotion.

Take a little extra effort to dedicate team resources to #content that simply expresses #gratitude. @joderama Click To Tweet

In the spirit of Joe Pulizzi’s recent love letter to the CMI team and community, I thought I’d share thoughtful ways companies have used their social media pulpits (and other content platforms) to give thanks to their audiences.

From grand gestures of goodwill to simple social shout-outs, the following efforts are just a sample of the ways your brand can demonstrate its genuine appreciation to those who make your business successes possible.

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