By now, you’re likely familiar with the statistics: Over 93 percent of B2B marketers use content marketing; yet, only 42 percent of them feel that they are being successful at it, according to CMI’s 2014 Benchmarks, Budgets and Trends report. It’s a troubling disparity — and one that CMI is highly motivated to help close the gap on.
However, plenty of businesses are achieving great success through their content creation efforts, and their triumphs serve as encouraging proof that storytelling can be a powerful means of engaging customers and driving them to take action. Organizations, like Red Bull, American Express, and Coca Cola certainly lead the charge, but there are plenty of others that are taking the content marketing ball and running with it in exciting directions — though perhaps more quietly than some of their higher-profile business brethren.
Until now.Continue Reading