Author: Jodi Harris

Jodi Harris is the Director of Editorial Content & Curation at Content Marketing Institute. As an experienced content management consultant, Jodi focuses on helping businesses analyze their content needs and resources; build infrastructure and operations; and create and distribute relevant, engaging brand messages across multiple media channels and platforms. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry and media brands. Follow Jodi on Twitter at @Joderama.

By jodimedia published February 19, 2017

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

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Editor’s note: Google Analytics is one of the most critical evaluation tools to aid your web-based content. This back-by-popular-demand post has been updated to continue detailing how to measure up for maximum effect.

How do you measure up when it comes to measuring the impact and value of the content you are publishing?

Fortunately, for most questions you may have about your content’s performance, there’s a way to find the answer – and very often, that answer can be found through Google Analytics.Continue Reading

By jodimedia published February 14, 2017

8 Content Marketing Lessons to Live By (and Win Awards)

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We all appreciate when our content marketing efforts earn kudos from our audiences. But for marketing agencies, recognition from the public and their peers is their bread and butter – winning an award can mean a higher profile for the portfolio of work, greater awareness and interest among potential clients, and maybe an increased chance of winning more business.

Dozens of agencies submitted entries to the 2016 Content Marketing Awards, resulting in 10 nominees for Agency of the Year and two winners – C3 Creative Code & Content GmbH in the large agency category, and Velocity in the small/medium-sized agency category. Multiple other agencies won awards in individual categories.Continue Reading

By jodimedia published January 11, 2017

Blogging Trends That Bring Content Marketing Down to Business

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If you’ve seen any of CMI’s 2017 Benchmarks, Budgets, and Trends research, you may have noticed that the content marketing industry is growing up. In fact, 28% of B2B marketers, and 30% of B2C marketers now say their program has reached the sophisticated or mature stage of progress – the point where their efforts are able to provide measurable value to the business.

Increasing sophistication with content doesn’t mean practitioners have outgrown the tools and techniques that helped them reach greater success. And, despite all the channels, formats, and digital innovations emerging in our industry over the last few years, one tried-and-true tactic, in particular, continues to lead the pack when it comes to reliably driving returns on the content investment: blogging.Continue Reading

By jodimedia published December 30, 2016

Get a Jump on 2017: 11 Can’t-Miss Content Marketing E-Books

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2016 is almost up and, well, let’s just say it’s been an eye-opener for many of us. Certainly, it’s shown us that we can all stand to learn more — about ourselves, our audiences, and the world in which we operate as marketers.

If we want to move our businesses forward in the face of any marketing challenges, we need to take every opportunity to become more informed about what’s happening around us and take greater responsibility for driving the changes we want to see.Continue Reading

By jodimedia published December 29, 2016

15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement

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Love the fresh start you get after the holidays, but dread coming back to the office knowing just how much pressure you’ll be under to make up for all that lost time? The CMI editorial team feels your pain, so we put together a little seasonal present to help you hit the ground running – without undoing the stress-busting benefits of taking some well-deserved time off.

We’ve collected some of our most popular strategy, planning, and measurement templates to help make your content marketing efforts easier to manage throughout the year. You can also access additional templates for creating, distributing and sharing content that we published earlier this week.Continue Reading

By jodimedia published December 27, 2016

Create, Distribute, and Share: 15 Essential Content Marketing Templates

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Will 2017 finally be the year your business reaches its full content marketing potential?

If you aren’t thinking about how you can gain ground in the upcoming year, you might end up losing some to your competition given that 63% of the B2B marketers in our annual Benchmarks, Budgets & Trends research report said their content marketing programs are more successful than they were the previous year.

63% B2B marketers say their #contentmarketing programs are more successful than previous year via @cmicontent. Click To Tweet

As we always say, a sound strategy should be at the center of your content efforts. But even the best-laid plans can’t drive your progress if you have trouble executing them. That’s why the CMI editorial team has gathered some of our most popular templates to help you manage the more tactical considerations involved in quality content marketing: content creation, distribution, and social amplification. If your New Year’s resolutions include amping up your creativity and productivity, increasing your brand’s reach and influence, or building a more loyal, engaged audience through social media, the following tools will help you keep your resolve.Continue Reading

By jodimedia published November 24, 2016

22 Blog Posts That Content Marketers Can Be Thankful For

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The CMI team is always thankful that we work with — and can learn from — so many inspiring, insightful, and creative professionals in the content marketing industry. But in the spirit of the Thanksgiving holiday that’s being celebrated in the United States, we thought we would express our appreciation a little more directly — and publicly.

We share some of the blog articles and videos we admired most over the past year. Like our list from 2015, a few of our favorites were curated directly from our own blog; but this time around, we’ve also added outside voices to the mix so you can discover what they have to offer, as well.Continue Reading

By jodimedia published November 17, 2016

Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy 

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Your great content is not a tasty snack, it’s a full-on feast — if you know how to ‘COPE.’ From articles to videos to photo galleries, it’s easier than you think to increase the impact of your work via social media, email, and syndication to a content-hungry world.” – Stephanie Reid-Simmons, director of content marketing at Zillow

COPE stands for “create once, publish everywhere,” and represents a highly sustainable technique of building strong, foundational assets that can be expressed in different forms and easily adapted for use on multiple content channels — as part of a single, unified process.Continue Reading

By jodimedia published November 9, 2016

Creative Sparks That Hit the Content Mark: 9 Lessons From 75 Brands

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Want to know the secrets of building creative, compelling, impactful content — the kinds of powerful, relatable experiences that memories, memes, and Medium articles are all made from and that motivate minions of followers to make a purchase from our brands?

Well, so would I. Wouldn’t it make our jobs as content creators a heck of a lot easier?

OK, so there may not actually be a secret formula; but we can all recognize the signs of marketing magic at play — and it happens any time a brand finds an authentic story to tell and a smart way to communicate it to spur its target audience to take action.Continue Reading

By jodimedia published October 11, 2016

An 8-Step Process to Use Influencers to Elevate Your Brand

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Anyone who’s followed a popular celebrity on a social site like Instagram, Twitter, or Snapchat can recognize the benefits of getting an influencer to share his or her passion for a brand. In terms of visibility, credibility, and impact, few content promotion techniques rival its power for persuasion.

Since 2014, when the CMI team put together its first guide to influencer marketing, the technique has become more popular, more accepted by consumers, and more profitable for brands. But these campaigns also are carried out on a more complex playing field, thanks to factors like transparency regulations, increased noise, and overall erosion of organic social media reach.Continue Reading