Author: John Hanson

John Hanson is CMI's audience development manager. He serves as the system administrator for our email/automation and CRM systems, managing internal subscriber and attendee data. Follow him on Twitter at @JPHAutomation and on LinkedIn LinkedIn.

By jhanson published September 5, 2017

10 Questions You Should Answer Before Evaluating Marketing Automation Vendors


No matter what size organization you work for, you have decisions to make – or at least discuss – prior to jumping into the evaluation of marketing automation providers. Don’t rely on the vendors to become the experts in your business processes, people, systems, and data. You must get your house in order first.

Once you get the green light to acquire a marketing automation system, start the review process to better identify which vendor is right for your organization with these 10 questions.

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