Author: Jessica Coccimiglio

Jessica Coccimiglio is a content strategist and freelance tech journalist. She's an amateur maker with a passion for design. She loves tea, and she finds plants and animals endlessly fascinating. You can follow her on Twitter at @jess_604.

By jessica-coccimiglio published September 22, 2016

What Librarians Can Teach Marketers About Weeding Out ROT

librarians-teach-marketers-rot

Editor’s note: This article grew out of a post published on the Content Strategy Inc. blog May 16, 2016.

Librarians can’t keep everything; bookshelves have only so much space. As books come in, books must go out. Librarians call the process of removing books from their collection “de-accessioning” or, more casually, “weeding.”Continue Reading