I’m on a quest to get content marketing married. Call me crazy, but hear me out.
Content marketing can work by itself, but it’s most powerful when partnered with other techniques. The impact of B2C content marketing, in particular, will grow significantly when it’s used in conjunction with transactional marketing efforts.
Here are three ways to better connect your action-oriented marketing to your content initiatives to create a more personal and relevant buying experience for your target audiences.Continue Reading