Remember all those articles a few years ago that predicted Google+ would overtake Facebook and revolutionize search? The +1 button was going to be the most important social media share button you could, you should, you MUST install on your blog.
Now there are articles predicting the slow dismantling or downgrading of Google+, potentially eroding the efforts of those who did commit to the network.
Articles that attempt to predict the future of social media make for great link bait. We’re all desperate to avoid some shiny new toy eroding our advantage or destroying all our hard work. That’s why most of these articles focus on the new technologies of the day, written in a tone that implies an impending threat if the reader doesn’t adapt quickly enough.Continue Reading