Followers, “likes”, and connections may give some indication of the size of your potential audience. But those numbers say nothing about whether your audience is really following your lead, liking what you have to say, or connecting with your message.Continue Reading
Incredibly thick skinned, almost impossible to move, yet extremely dangerous when throwing its weight about, the hippo is a difficult beast to hunt.
We’re talking about the Highest Paid Person’s Opinion. If your business has a hippo culture, where decisions always seem to defer to the most senior person in the room, just how do you get approval for your content marketing strategy?Continue Reading