“Drum roll please, as we welcome to the stage The Amazing Brando and his spinning social media plates!” (Cue polite ripple of applause, followed by a cheesy organ rendition of “Baby Elephant Walk.”) 

“The more plates The Amazing Brando spins, the greater the applause. Until… Oh no! Quora just crashed to the floor! And Pinterest is beginning to look wobbly! 

“The audience gasps as Brando manages to set YouTube spinning again with a hurried “unboxing” video on his smartphone. They clap as a few quick @replies save Twitter for a few more spins. And then LinkedIn crashes to the floor. No longer impressed, the audience wonders when the clowns will be back.” Continue Reading

Digital marketing, particularly social media, has led to an obsession with meaningless numbers.

Followers, “likes”, and connections may give some indication of the size of your potential audience. But those numbers say nothing about whether your audience is really following your lead, liking what you have to say, or connecting with your message.Continue Reading