Print magazines being what they are, I pitched the idea of writing about the invitation-only, ad-free social network, Ello, at the beginning of October 2014. This was not long after both mainstream media and various online marketing communities achieved peak Ello hype. At the height of the noise, Ello was apparently generating 4,000 requests an hour and there was even a black market for invites on eBay.
Meanwhile, the interwebs were full of repetitive articles pontificating about whether Ello could be the one to finally knock Facebook from the No. 1 spot in the social media charts.Continue Reading