You know what happens when most companies launch a new, branded mobile application or other content marketing program intended to effectively combine information and promotion?
You’ve heard the saying, “If a tree falls in the forest, and no one is around to hear it, does it make a sound?” The same logic works in these scenarios: “If you create ‘Youtility‘ and don’t tell anyone about it, did it ever exist?”
When you finish the app, or commence blogging, or begin answering questions, you have not reached the finish line; you have reached the starting line. Too many businesses break out the champagne just because something new was created. Continue Reading