Author: Jason Miller

Jason Miller is the Senior Content Marketing Manager at LinkedIn, leading the content marketing and social media strategy for LinkedIn Marketing Solutions. Before LinkedIn, he was the Senior Manager, Social Media Strategy, at Marketo and spent more than 10 years at Sony Music Entertainment, developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80's metal Karaoke, and winning at Seinfeld trivia. You can also read his #1 best-selling Amazon book Welcome to the Funnel. Follow Jason on Twitter @JasonMillerCA.

By jason-miller published May 8, 2016

The Miles Davis Approach to Content Marketing Strategy

miles-davis-approach-content-marketing

If you’ve ever met me or seen any of my photography then you know I have a passion for rock ‘n’ roll. But as every good marketer knows, it’s important to continually expand your horizons. Lately, I’ve been doing that by diving into the genre of classic jazz.

The more I listen to and study jazz, the more parallels I see between sophisticated jazz and great content. Maybe you can compare great jazz with pretty much great anything – but the other day, I was listening to this excellent NPR profile of Miles Davis’ Kind of Blue album, and I kept having aha moments in relation to my own work. See if you can relate.Continue Reading

By jason-miller published April 16, 2015

What’s Next in Your Content Marketing Career Evolution?

content-marketing-career-evolution-coverI’ve been thinking about career paths lately – partly because people are asking about mine. Beyond that – I’ve been thinking about what I’ve learned that could help other content marketers assess their own careers and figure out what the heck they’re doing with their lives. No rock star ever rose to fame after playing his first gig, and that’s not likely to happen to you after publishing your first blog post, either. So what’s the big picture?

The way I see it, content marketers go through four distinct career phases. There may be some overlap and some ups and downs, but here’s my take on understanding where you stand now and where content marketing could take you.Continue Reading

By jason-miller published January 20, 2015

The New Era of the Hybrid Marketer

Hybrid_Marketer_JasonMiller

I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age. When I first made the move to the B2B marketing space in 2009, there was a shift happening: Social media was starting to take off. Suddenly, marketers were faced with a whole slew of new platforms and technologies we had to master to do our jobs.

What I’ve learned over these last six years has served me well as I’ve taken on the role of senior content manager at LinkedIn. The main message I’ve taken away?Continue Reading

By jason-miller published November 17, 2013

12 Insights for Visual Content Success with Infographics

lightbulb showing internet connectionsSome marketing skeptics claim that infographics are dead. I disagree. I think bad infographics are dead, and always have been. Well-designed and executed infographics, on the other hand, are not just alive — they are a thriving and essential part of any integrated content marketing strategy.

With all the competition for consumer attention on the web, it takes more than just creative wording to rivet eyeballs. An infographic is a compelling way to use visual content to tell a rich story at a glance.Continue Reading

By jason-miller published June 23, 2013

Creating Content: How Much Is Too Much?

how much is too much-content creationIs there such a thing as having too much content? Marketo customers often ask me this question, so I thought I would pose it to a few experts to get their perspective.

I consulted with Ann Handley, Chief Content Officer of MarketingProfs; Joe Pulizzi, CMI’s own Content Marketing Evangelist; C.C. Chapman, renowned storyteller, explorer, and humanitarian; Joe Chernov, VP of Marketing at Kinvey; and Marketo’s own Co-Founder and VP Marketing, Jon Miller.Continue Reading