After 15 years building websites — first as a developer, then a project manager, and now as a digital strategist — there’s one thing I can say with confidence: Successfully planning and executing the design, development, and deployment of a dynamic website to support a new content marketing strategy is not a trivial matter.Continue Reading
A growing problem with the rapidly rising tide of data content marketers are swimming in these days is it’s becoming much easier to become overwhelmed and drown. Much like an inexperienced swimmer struggling to stay afloat in the water as it rises overhead, problems are often rooted in not knowing what to do next. What’s even more unfortunate is when we drown in data, there are usually no lifeguards to save us.
However, the great news is we can learn to swim, and this is precisely why I like to remind the organizations I partner with to focus on what Avinash Kaushik refers to as the “critical few” metrics of success. This suggestion always resonates deeply with marketers.Continue Reading