2014 is the year of content marketing!
Don’t take my word for it. Content Marketing Institute’s Joe Pulizzi said it best: “There will be a number of ‘content marketing is dead’ articles that flood the scene. Content marketing will finally make the big time.”
This isn’t a surprising new revelation, since consumer trust in advertising and push marketing has eroded over time. In fact, the sources customers trust most are other customers and content marketing (according to a 2011 study by Nielsen).Continue Reading