Author: Heather Levy

Heather Pemberton Levy is author of Brand, Meet Story, How to Create Engaging Content to Win Business and Influence Your Audience (Routledge, Sept, 2016) and writes about content marketing best practices at She has developed over twenty trade books and hundreds of articles for major business media. She is currently vice president, Content Publishing at Gartner, the global IT research and advisory firm, where she leads editorial creation and publishing for the company’s branded content platform, Smarter With Gartner, trade books and internal communications. Follow Heather on Twitter at @heathrpemberton.

By heather-pemberton-levy published October 23, 2016

How to Create the Ultimate Branded Content Style Guide


I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s what the brand intends for me to feel.

American Express Open Forum features Member Stories to demonstrate how the global financial services company understands the issues faced by small-business owners.Continue Reading