Author: Hana Abaza

Hana Abaza is the VP Marketing at Uberflip where she combines a metrics driven approach with a commitment to creating an exceptional brand experience. She has a knack for communicating inspired tech solutions to mainstream audiences and, with over a decade of experience in digital marketing, she gets results. In addition to her role at Uberflip, Hana is also a speaker and contributor to Forbes, The Huffington Post, Entrepreneur.com, CMO.com and other publications. Find her on Google+ or follow her on Twitter @HanaAbaza.

By hana-abaza published May 1, 2015

Are These 3 Points of Interest on Your Marketing Road Map?

marketing-roadmap-coverBeing effective marketers in today’s world of emerging technology and changing attitudes requires us to look one (or several) steps ahead. Let’s discuss three – advocate marketers, money for distribution, and “automagic” integration – that are worth your attention from among the many helpful themes, trends, and studies detailed in the infographic created by our team at Uberflip, shown below.Continue Reading

By hana-abaza published February 20, 2015

8+ Key Elements to Get the Most from Your eBook

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Premium content can be one of the most powerful tools in a marketer’s arsenal. Webinars, white papers, eBooks, or any similar mediums allow you to provide in-depth and valuable information to your target audience.

By definition, premium content should take longer to produce and should require more research and/or data collection than free content. eBooks are the perfect example. While creating one is initially time-consuming, it offers some major advantages. First, an eBook has the potential to turn into evergreen content that continues to generate leads if it’s gated. Second, an eBook can cascade into smaller pieces of content like blog posts and webinars.Continue Reading

By hana-abaza published October 12, 2014

A Quick and Easy Content Marketing ROI Tip Sheet

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One of the biggest challenges facing content marketers today is how to measure the effectiveness of their content marketing. According to the B2B content marketing report, this is going to be a major area of focus in 2015, and with good reason! Content marketers have to be more accountable and demonstrate that they are contributing to the bottom line, not just adding a cost center to the business.

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By hana-abaza published January 16, 2014

Online Content Marketing in 2014: 5 Big Shifts in Store

banner- 2014 content marketing trendsAs we begin the new year, the predictions, assumptions and insights have trickled their way into the mainstream with everyone in the digital industry speculating on what will be big in 2014.

While the fundamentals of good content will never change, many of the tactics, channels, and even the way people consume content will continue to evolve. So it makes sense to look at some of the key trends on the horizon for 2014 that are likely to directly affect your online content marketing initiatives, from strategic planning right down to how you execute and distribute your content.Continue Reading