Being effective marketers in today’s world of emerging technology and changing attitudes requires us to look one (or several) steps ahead. Let’s discuss three – advocate marketers, money for distribution, and “automagic” integration – that are worth your attention from among the many helpful themes, trends, and studies detailed in the infographic created by our team at Uberflip, shown below.Continue Reading
Premium content can be one of the most powerful tools in a marketer’s arsenal. Webinars, white papers, eBooks, or any similar mediums allow you to provide in-depth and valuable information to your target audience.
By definition, premium content should take longer to produce and should require more research and/or data collection than free content. eBooks are the perfect example. While creating one is initially time-consuming, it offers some major advantages. First, an eBook has the potential to turn into evergreen content that continues to generate leads if it’s gated. Second, an eBook can cascade into smaller pieces of content like blog posts and webinars.Continue Reading
One of the biggest challenges facing content marketers today is how to measure the effectiveness of their content marketing. According to the B2B content marketing report, this is going to be a major area of focus in 2015, and with good reason! Content marketers have to be more accountable and demonstrate that they are contributing to the bottom line, not just adding a cost center to the business.
As we begin the new year, the predictions, assumptions and insights have trickled their way into the mainstream with everyone in the digital industry speculating on what will be big in 2014.
While the fundamentals of good content will never change, many of the tactics, channels, and even the way people consume content will continue to evolve. So it makes sense to look at some of the key trends on the horizon for 2014 that are likely to directly affect your online content marketing initiatives, from strategic planning right down to how you execute and distribute your content.Continue Reading