Author: Guillaume Decugis

An engineer turned-marketer, Guillaume is the CEO of Scoop.it, that he co-founded to help marketers generate ROI with content. His vision of content marketing and technology guides the development of the Scoop.it platform as well as the editorial line of the Scoop.it blog and resources. His first startup, Musiwave, powered the music platforms of major mobile operators worldwide, was acquired by Microsoft. He’s also been an advisor to startups, including in the marketing/adtech space such as Tedemis (acquired by Criteo) and serves at the entrepreneurship advisory board of Polytechnique, France, where he graduated as an engineer before earning his MSc. at Stanford University. Guillaume’s an avid freeride skier and a rock singer.

By guillaume-decugis published July 13, 2016

7 Ways Technology Can Make You a Smarter Content Marketer

technology-smarter-content-marketer

Marketers have high expectations of technology’s effect. We recently surveyed 300 marketers and at least two-thirds said it’s likely or very likely that technology will make content marketing significantly more efficient in the various tasks of the life cycle.

They’re right. When used appropriately, technology can bring more efficiencies — a tactical benefit. However, I prefer to emphasize that when used strategically, technology helps content marketers work smarter — to develop and implement a more successful content marketing program.Continue Reading