Author: Gretchen Dukowitz

Gretchen Dukowitz has spent more than a decade writing case studies, white papers, and other marketing content for some of the world’s largest technology companies, including Symantec and Cisco. She currently works as a writer and content strategist for a tech startup in the Bay Area. You can find more writing tips like these at her blog, DIY Content Marketing, or connect with her on LinkedIn.

By gretchen-dukowitz published May 22, 2015

Case-Study Writing Made Faster, Better, and Less Painful

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Case studies – love ’em or hate ’em – remain a critical part of the content marketing mix for almost every B2B organization. To some, they may seem stodgy (or dare I say boring?), but CMI research shows more companies are using them – 77% in 2015 – and 58% say they’re effective.

But, let’s be honest. Case-study creators’ opinions probably fall more on the hate-’em end of the spectrum. The tried-and-true formula – challenge, solution, benefit – doesn’t exactly inspire creativity or good storytelling, and the fallback – to pack them full of bad business jargon – can make writing a case study a huge chore.Continue Reading