Author: Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. Follow her on Twitter @ginidietrich.

By gini-dietrich published January 24, 2017

How to Use Earned Media to Boost Your SEO

earned-media-boost-seo

If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t.

Earned media is one of the most cost-effective ways to raise brand awareness and — if it’s done well — increase sales. Today, though, given that word of mouth is more effective than paid media, earned media is even more crucial to gaining authority for your content efforts and improving your SEO.Continue Reading