Your customers are finding you faster than you can find them.
It’s what content marketing is all about: giving consumers reason to find you and reason to stay with you; accumulating useful content upon which to build a partnership of trust.
But in today’s attention-deficient world, you can’t count on consumers to engage with your content for more than moment, (and that’s if you’re lucky). They forget. They get distracted. They find a competitor’s site instead.
No longer can you afford to rely solely on passive content, content that just sits on your site waiting to be discovered.Continue Reading