Author: Frank Barry

Frank Barry is the Director of Digital Marketing at Blackbaud and blogger on npENGAGE. He digs helping nonprofits excel at digital marketing, social media and online fundraising. Follow him on Twitter and Google+, and make sure to download his a free eBook on improving donor retention.

By frank-barry published February 27, 2014

3 Ways Content Marketing Can Improve Donor Retention Rates

donate-cause-word cloudTaking a look at 2014 Nonprofit Content Marketing Benchmarks, Budgets and Trends—North America Report, 92 percent of nonprofits say that they use content marketing, but only 26 percent think they’re good at it. I wonder if this is because nonprofits haven’t considered how content marketing could improve their donor retention rates.

You see, close to 75 percent of your new donors will not return after they make their first donation to your organization. That’s not a statistic anyone could be proud of.Continue Reading

By frank-barry published December 3, 2013

Content Marketing for Nonprofits: Data, Insights, and Examples

content marketing for nonprofitsContent Marketing Institute and Blackbaud’s 2014 Nonprofit Content Marketing Benchmarks, Budgets and Trends — North America report just hit the scene.

In my world this is exciting news, as it’s the first-ever research report to benchmark what’s going on with content marketing in the nonprofit sector — the sector I’ve spent the past 10 years of my life serving. Continue Reading