Author: Fernando Labastida

Fernando Labastida has been writing content in both Spanish and English for the last seven years starting with his first Spanish-language effort LatinITMarketing.com. He is the founder and CEO of Content Propulsion, whose mission is to help Latin American B2B companies enter the U.S. market, and U.S. B2B companies enter the Latin American market, with a content marketing approach.

By flabastida published February 10, 2015

10 Ways to Get Into the Content Marketing 38%

10-Ways-Content-Marketing-38PercentThe Content Marketing Institute and MarketingProfs publish a yearly study on benchmarks, budgets, and trends for North American B2B companies using content marketing. In October, they released their fifth annual B2B content marketing study for 2015 – a must-read if you’re in charge of content marketing for your organization.

And what consistently shows up every year is the large percentage of firms that don’t feel their content marketing efforts are effective. This year, only 38% of B2B companies surveyed felt their efforts were effective – a drop from 42% in last year’s study.
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