Author: Erin Nelson

Erin Nelson is the Press & Communication Manager for exploreB2B, an international start-up from Berlin that provides a platform for professionals to post articles showcasing their thought leadership and work experience. A San Francisco Bay area native living in Berlin, she is intrigued by global communication. You can follow her on Twitter @erincnelson or @exploreB2B and read her articles on exploreB2B.

By erin-nelson published June 20, 2012

The 50 Cent Approach to Content Strategy: Get Rich or Die Tryin’

50 cent approach to content strategy, CMICurtis James Jackson III, better known as 50 Cent, is a ruler in entertainment. A world famous rapper, actor, and novelist, he has conquered creative outlets many of us only dream of tapping into. 

Here, I’d like to dissect the business ethos of this impressive celebrity, and show content marketers how they can apply his principles for success to the golden rules of content marketing.Continue Reading

By erin-nelson published June 5, 2012

4 Examples of Stellar B2B Social Media Marketing Content

Stellar examples of B2B content, CMIWhat do timeless songs have in common with a strong content marketing strategy? You remember them long after the song ends. In B2B marketing, is it not as simple to provide catchy material, as your job is to present a specific area of expertise. However, the methods you choose to represent your business and B2B message are not limited to dry facts.

The type of content you can create when pursuing a content marketing strategy is, quite literally, endless, as the nature of successful content marketing rests in the ability to produce something original. Compelling content comes in many diverse forms: text, picture, video, graphics, and more. Yet the vast amount of material circulating throughout Web 2.0 makes the task of producing strong content increasingly vital for creating a business reputation that stands apart.Continue Reading